It all began with a wedding gift. Dignify, that is.
Before beginning all of this, I was familiar with the inspiring work started by Basha, and had a personal connection with the gal running its operations. I really wanted to buy one, but, living on a grad student income (read: savings) with our family of 4, I could not quite justify the indulgence.
When my friend, Kathy, announced that she was engaged, I knew that it was the perfect excuse to buy one!
Kathy had been widowed several years before, while pregnant with her third child. Her impending marriage to an amazing man was a glimmer of redemption from the pain & hardship of the preceding years. I loved the parallel there – the communion with women on the other side of the world who were experiencing their own restoration from pain & adversity.
Beyond the deep meaning, it was also incredibly practical – she already had a house full of dishware, small appliances, towels, & picture frames! I knew that the blanket would find some use between the five members of their house, that it would last a lifetime, and that it would be recognized & remembered.
Nearly 3 years later, it’s still true! The blanket resides on their main couch and is loved daily. [And I have bought many, many more blankets since!]. As the gift-giver, what more could I want?
Forget the place settings. A kantha blanket from dignify is the perfect wedding gift. Not only is it unique – no stainless steel here – it is totally memorable, and will be with the couple forever!
If you want to give a gift that will be useful, artful, lasting, and appreciated, this is it. They can snuggle in for winter movie nights, take it out for a picnic in summer, and use it every month between.
Dignify’s origin story has long been included, in brief, on our about page, and I refer to it whenever I’ve done interviews or podcasts or if I meet someone in person who inevitably asks, how did you get into this?
I'd like to share a bit of a wider panorama of the story, and an update. I have heard some tremendous stories from customers about the meaning that their blanket has had in some aspect of their life or a relationship. I'm so inspired, I would like to share more of mine, too. The story of dignify is very intertwined with my friend, Kathy.
I've taken a Halloween approach (thus far) that is almost entirely of a free-for-all. As in: Go trick-or-treating, have fun, eat candy, keep it in your room, go wild... and usually by two weeks in, it's all gone, forgotten, or lost its lustre. This week, though, our three kids brought over 1200 candies & chips back into our house (!!!). It was, to understate things... a bit much.
When you find yourself with an abundance of junk food, the idea of throwing it away feels inconceivable (at least for me). Maybe it is that candy is non-perishable, and there is a sense that throwing something edible in the garbage is abhorrently wasteful?
A little behind-the-scenes insight here...
As a store owner, there are loads of resources out in the wilds of the internet, ostensibly to help me succeed in my business. Did you know that I start hearing about Black Friday (as in "are you prepared to break through on Black Friday?") in the summer?
It is SO EASY to find ourselves as consumers in the maelstrom of other people's (and corporations') marketing efforts, and not even remember how we got there, or even notice these (very intentional) forces working away on us.
Here are some actions we can take now to simplify the noise before the noisiest time of the shopping year: —