The gears are slowly creaking back to life over here after another very full and exciting November & December - our best & busiest yet!
2014 was a year for the books: our biggest orders, more exposure, customers who became fans who became champions... All we can say is: THANK YOU!!!
Our dreams continue to grow for 2015. Our producing partner in Bangladesh, BASHA, started 25 new women this month in long-term, dignified employment and we are keen to create work for them & many more like them. Nearing our 1000th blanket purchase, we are excited to be a part of the growth. Here's to 2015!
Feedback from customers, gift givers, & gift recipients has been a great joy! Send yours to firstname.lastname@example.org or #dignifylove.
"This is absolutely beautiful. My wife and I are buying this as a gift to our first baby girl. This is the blanket she will grow up with, and hopefully pass to her children as well."
"Excuse me, while I take five minutes to just be cozy in this incredible #Kanthablanket from @dignifysj (and to finish my coffee of course!) This local #YYC company focuses on ethically sourced goods. I fell in love with this throw immediately! Beautifully hand-stitched by Etti in Bangladesh - just #vibrant, it has an energy of its own! So grateful! check out their products, story and fall in love with your own one of kind!"
Thank you for the oh-so-kind words!
My husband was dropping off our parcels recently, and a woman working in our shipper's office said, "I was looking at your site, and I think I might buy some of these blankets this year as gifts; I'm mostly shopping online." Another employee chimed in, "I'm going to do all of my shopping online, too."
That evening, he went with our kids to the mall to pick something up (masked, natch), and as he surveyed the hallways — with some permanently closed stores, some shuttered from lack of employees, etc. — Wayne's thought was, "I think I need to do all my shopping at the mall!"
Recently, dignify received a review on our blankets that addressed the variety of our styles (color/pattern), and the contrast/matching choices that go into our kantha. Let's take a glimpse behind-the-scenes at the number of factors that contribute to these decisions.
How do we choose the fabric? How do we match saris to create the kantha blankets? Why are some combinations bad? Why aren’t there more grey/buttery yellow/navy blue color combos?
I know that many of you have wondered about these questions from time to time, too!
This week, I posted on my personal Facebook page about Amazon's Prime Day, with some stats that bothered me.
A thoughtful friend commented with honesty,
"Could you share some more of your insights about Amazon. I don’t disagree that their model is terrible but I also haven’t been convinced enough to forgo the crazy convenience of it.
Help convince me!"
Here is the response I posted.