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THE BEST OF KANTHA FOR ALL!
The gears are slowly creaking back to life over here after another very full and exciting November & December - our best & busiest yet!
2014 was a year for the books: our biggest orders, more exposure, customers who became fans who became champions... All we can say is: THANK YOU!!!
Our dreams continue to grow for 2015. Our producing partner in Bangladesh, BASHA, started 25 new women this month in long-term, dignified employment and we are keen to create work for them & many more like them. Nearing our 1000th blanket purchase, we are excited to be a part of the growth. Here's to 2015!
Feedback from customers, gift givers, & gift recipients has been a great joy! Send yours to contact@dignify.ca or #dignifylove.
"This is absolutely beautiful. My wife and I are buying this as a gift to our first baby girl. This is the blanket she will grow up with, and hopefully pass to her children as well."
"Excuse me, while I take five minutes to just be cozy in this incredible #Kanthablanket from @dignifysj (and to finish my coffee of course!) This local #YYC company focuses on ethically sourced goods. I fell in love with this throw immediately! Beautifully hand-stitched by Etti in Bangladesh - just #vibrant, it has an energy of its own! So grateful! check out their products, story and fall in love with your own one of kind!"
Thank you for the oh-so-kind words!
Dignify’s origin story has long been included, in brief, on our about page, and I refer to it whenever I’ve done interviews or podcasts or if I meet someone in person who inevitably asks, how did you get into this?
I'd like to share a bit of a wider panorama of the story, and an update. I have heard some tremendous stories from customers about the meaning that their blanket has had in some aspect of their life or a relationship. I'm so inspired, I would like to share more of mine, too. The story of dignify is very intertwined with my friend, Kathy.
I've taken a Halloween approach (thus far) that is almost entirely of a free-for-all. As in: Go trick-or-treating, have fun, eat candy, keep it in your room, go wild... and usually by two weeks in, it's all gone, forgotten, or lost its lustre. This week, though, our three kids brought over 1200 candies & chips back into our house (!!!). It was, to understate things... a bit much.
When you find yourself with an abundance of junk food, the idea of throwing it away feels inconceivable (at least for me). Maybe it is that candy is non-perishable, and there is a sense that throwing something edible in the garbage is abhorrently wasteful?
A little behind-the-scenes insight here...
As a store owner, there are loads of resources out in the wilds of the internet, ostensibly to help me succeed in my business. Did you know that I start hearing about Black Friday (as in "are you prepared to break through on Black Friday?") in the summer?
It is SO EASY to find ourselves as consumers in the maelstrom of other people's (and corporations') marketing efforts, and not even remember how we got there, or even notice these (very intentional) forces working away on us.
Here are some actions we can take now to simplify the noise before the noisiest time of the shopping year: —
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