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THE BEST OF KANTHA FOR ALL!
The gears are slowly creaking back to life over here after another very full and exciting November & December - our best & busiest yet!
2014 was a year for the books: our biggest orders, more exposure, customers who became fans who became champions... All we can say is: THANK YOU!!!
Our dreams continue to grow for 2015. Our producing partner in Bangladesh, BASHA, started 25 new women this month in long-term, dignified employment and we are keen to create work for them & many more like them. Nearing our 1000th blanket purchase, we are excited to be a part of the growth. Here's to 2015!
Feedback from customers, gift givers, & gift recipients has been a great joy! Send yours to contact@dignify.ca or #dignifylove.
"This is absolutely beautiful. My wife and I are buying this as a gift to our first baby girl. This is the blanket she will grow up with, and hopefully pass to her children as well."
"Excuse me, while I take five minutes to just be cozy in this incredible #Kanthablanket from @dignifysj (and to finish my coffee of course!) This local #YYC company focuses on ethically sourced goods. I fell in love with this throw immediately! Beautifully hand-stitched by Etti in Bangladesh - just #vibrant, it has an energy of its own! So grateful! check out their products, story and fall in love with your own one of kind!"
Thank you for the oh-so-kind words!
I was inspired by a goal that Elise Joy (goal-setter extraordinaire) set for herself for 2020: "Get dressed (in an outfit I feel good in) every day."
In Bangladesh, there are some cultural “rules” about what to wear that is appropriate. This amounts, basically, to covering your curves: two layers over your chest and rear. When I was there for a week, I essentially wore the same thing every day (a long, plain navy, cotton tunic, as well as a scarf). That had its own benefits (the ease of a "uniform"!), but I was also thrilled to come home and wear what I wanted to again.
But, with the freedom to wear whatever I wanted, the question came: what did I want to wear?
One subject I find really interesting is learning some behind-the-scenes of business and marketing. I've written before about how online brands use email subscriptions, discounts, and scarcity tactics to sell and grow. Some elements can be manipulative, but overall, I am just fascinated by how all of these hidden intricacies work.
In e-commerce businesses (retail stores that are all online) like mine, it is common to grow for the sake of growing. More sales, more staff, more products… isn’t that the definition of success?
Listen, I know that there are book lists for DAYS out there. This is another one, and I'm not pretending otherwise! It is completely biased and based on nothing other than what I have read recently. I love to read, I love to receive recommendations, and I love to share the books that I've enjoyed with others.
Every one of these books is my recommendation to YOU, but there are also ideas of other people in your life who might enjoy them. 😉 Comment below or fire me an email with your own best, recent reads!
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