I have often mentioned when discussing dignify & my work that I, personally, am more focused on the business aspect than the social justice results.
Partly this is because of my skills, interests, & affinities: my background is in marketing, I love visual aesthetics & design, and I am a jack-of-all-trades-master-of-none personality that lends itself well to small business.
I also mention this to people partly because it brings things down to earth. When you tell someone you are working in “fair trade” and employing women who have been trafficked and sexually exploited, they tend to feel overwhelmed and somehow inferior. But I am no saint. I am a very unremarkable person, doing something I really enjoy, that happens to have very significant & remarkable results.
So, I keep my head down, focus on what I know (well, and on a lot of things I don’t know – running a business is like doing 18 jobs at once): photographing blankets, mailing packages, creative marketing, etc. Sure, I think about the women involved – I see their names, receive pictures from their office, & marvel over their handiwork.
But I forget about why they are there, at Basha, in that office, stitching their names.
I couldn’t watch it in one sitting. It is grave and it is true. As Basha wrote, “If you want to know why we work tirelessly to make sure Basha can expand throughout Bangladesh, this will show you why. It is graphic, it is disturbing, but it is an amazingly candid view of what is happening here. It ends stating the fact that once embroiled in prostitution, there is little to no chance of leaving. This is what Basha is changing, one blanket, one bracelet, at a time.”
It shook me back to the heart of the matter. It made me mad & sad & more inspired than ever. We will grow, we will sell, we will aid, we will empower. We need to. Join us:
Arthur Ashe said, “To achieve greatness, start where you are, use what you have, do what you can.” For specific actions, click below.
Listen, I know that there are book lists for DAYS out there. This is another one, and I'm not pretending otherwise! It is completely biased and based on nothing other than what I have read recently. I love to read, I love to receive recommendations, and I love to share the books that I've enjoyed with others.
Every one of these books is my recommendation to YOU, but there are also ideas of other people in your life who might enjoy them. 😉 Comment below or fire me an email with your own best, recent reads!
Dignify’s origin story has long been included, in brief, on our about page, and I refer to it whenever I’ve done interviews or podcasts or if I meet someone in person who inevitably asks, how did you get into this?
I'd like to share a bit of a wider panorama of the story, and an update. I have heard some tremendous stories from customers about the meaning that their blanket has had in some aspect of their life or a relationship. I'm so inspired, I would like to share more of mine, too. The story of dignify is very intertwined with my friend, Kathy.
I've taken a Halloween approach (thus far) that is almost entirely of a free-for-all. As in: Go trick-or-treating, have fun, eat candy, keep it in your room, go wild... and usually by two weeks in, it's all gone, forgotten, or lost its lustre. This week, though, our three kids brought over 1200 candies & chips back into our house (!!!). It was, to understate things... a bit much.
When you find yourself with an abundance of junk food, the idea of throwing it away feels inconceivable (at least for me). Maybe it is that candy is non-perishable, and there is a sense that throwing something edible in the garbage is abhorrently wasteful?