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THE BEST OF KANTHA FOR ALL!
I love 31Bits current Mother's Day campaign: it's all about Moms being superheroes.
My favourite superhero is Batman (long before Christopher Nolan's movies, although I love those, too). I've always liked his character because he is an ordinary man who does extraordinary things. Isn't that what moms are, as well? Using tools, gadgets, help (where's my Alfred, btw?), sometimes sneakiness, and a lot of moxie to accomplish greatness; is there a better description of a mom?
We've loaded dignify with new kantha throws, large kantha spreads, silk blend kantha throws, more minis, and even a bit of new jewellery. It's like an explosion of prints & colours over here! Shop for a mom, a friend, or for yourself. Each purchase makes a real-world impact on a woman's life in Bangladesh or around the world, making YOU the hero of the day.
PS - Have you seen our Meaningful Gift Guide yet? Over 100 more ideas from art to lessons to trips to books you can give your mom this year. You know, as long as she already has a blanket ;)
Dignify’s origin story has long been included, in brief, on our about page, and I refer to it whenever I’ve done interviews or podcasts or if I meet someone in person who inevitably asks, how did you get into this?
I'd like to share a bit of a wider panorama of the story, and an update. I have heard some tremendous stories from customers about the meaning that their blanket has had in some aspect of their life or a relationship. I'm so inspired, I would like to share more of mine, too. The story of dignify is very intertwined with my friend, Kathy.
I've taken a Halloween approach (thus far) that is almost entirely of a free-for-all. As in: Go trick-or-treating, have fun, eat candy, keep it in your room, go wild... and usually by two weeks in, it's all gone, forgotten, or lost its lustre. This week, though, our three kids brought over 1200 candies & chips back into our house (!!!). It was, to understate things... a bit much.
When you find yourself with an abundance of junk food, the idea of throwing it away feels inconceivable (at least for me). Maybe it is that candy is non-perishable, and there is a sense that throwing something edible in the garbage is abhorrently wasteful?
A little behind-the-scenes insight here...
As a store owner, there are loads of resources out in the wilds of the internet, ostensibly to help me succeed in my business. Did you know that I start hearing about Black Friday (as in "are you prepared to break through on Black Friday?") in the summer?
It is SO EASY to find ourselves as consumers in the maelstrom of other people's (and corporations') marketing efforts, and not even remember how we got there, or even notice these (very intentional) forces working away on us.
Here are some actions we can take now to simplify the noise before the noisiest time of the shopping year: —
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