dignify's growth continues to surprise and delight me, adding new angles, new pressures, new gifts & thanksgiving, and generally more fullness to life. Our shelves, however, are increasingly empty from sales of blankets & other accessories heading far & wide across the continent!
We've added a handful of new kantha throws and 15 new kantha minis to the shop! More spreads, silk blend throws, and additional cotton throws will be added in June. Be sure to add your email to our mailing list to always keep up with new shipments and additions to our online store.
This week was “Giving Tuesday”, a day that has captivated consumers into funnelling some of the shopping mania (of the Black Friday/Cyber Monday weekend) into charitable giving.
One of the huge questions that potential donors have is: what happens to my money when I donate?
It’s a great question, and a worthy one to ask.
👆This was a question I received from our contact form a few months ago.
With respect, I think that starting with this question... probably reveals that we are beginning on different pages. Nonetheless, it is a conversation worth exploring and a question worth asking.
In fact, what the writer asked for was a comparison list; so, here we go:
I dislike the overblown, frenetic, & scarcity-minded ethos of Black Friday. Plus, dignify always has our own one-day, once-a-year sale earlier in November. So: why participate in any of it?!
This is a tension that I have wrestled with over 6 holiday seasons, end every year, I’m back at the drawing board.
This year, we decided that yes, we would offer free shipping over the weekend as a BFCM (industry shorthand for Black Friday/Cyber Monday) bonus. And yes, what led us there was simple economics. It works, it makes money, it makes sense. But, probably not in the same way that you think...
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