A little behind-the-scenes insight here...
As a store owner, there are loads of resources out in the wilds of the internet, ostensibly to help me succeed in my business. Did you know that I start hearing about Black Friday (as in "are you prepared to break through on Black Friday?") in the summer?
It is SO EASY to find ourselves as consumers in the maelstrom of other people's (and corporations') marketing efforts, and not even remember how we got there, or even notice these (very intentional) forces working away on us.
Here are some actions we can take now to simplify the noise before the noisiest time of the shopping year:
Did you sign up for an email newsletter to get a discount code or special download? If the emails are no longer providing you with something that is helpful, valuable, or interesting to you: unsubscribe.
(My goal, of course, is that our dignify Keep Up email falls into the helpful/valuable/interesting category😉)
Personally, email is my most important tool, reference source, and mode of communication and I use it every day. Even if there's nothing negative about the specific emails I am receiving, as I get more and more promotional emails, it becomes overwhelming, messy, cluttered, and distracting.
At least once a year, I need to take stock of what is coming in and unsubscribe from some of the noise. (Buh bye, Wimbledon — which I signed up for to enter the ticket ballot when we were going to London in 2018 —, local eye doctor, gas station points, etc.). Fewer notifications and lower unread message numbers = simplification, clarity, and space.
All brands will be ramping up their efforts in the next couple of months. If you scroll past posts from a brand that rubs you the wrong way, or offers something you simply aren't interested in: unfollow.
The brand's voice will become louder and more frequent in the coming months... unless you truly are interested in what they have to share (inspired by the beauty, connected with the vision, etc.), you may want to consider whether to keep listening to that voice.
A further step would be take a break altogether. Stop getting promo mail & flyers to your house, remove apps from your phone, put limits on your electronics use. I know many people who have taken a break from social media over Lent, or quit drinking in the month of January.
Really, the noisiest time for shopping consumption is November & December, so if you want to take an extreme action, cutting marketing sources out altogether may be the way to do it.
The best way to be intentional about your spending (at any time of the year, but especially during higher shopping times like the holidays) is to make a list, and work from your list.
Start a list for gifts, a wish-list for your home, a list of upcoming needs for your kids' activities or clothes... whatever it is where you envision your dollars may go in the coming months. Some upfront planning will help to minimize buyer's remorse, stick to what you actually want, and minimize decision fatigue.
Basha Boutique is the name of the organization in Bangladesh where all of our beautiful products are made.
Yes, *all* of our products, every item of kantha we sell. This was... ill-advised by our banker. But, a personal working relationship, excellent partnership, and the literal best quality products have kept us together for nearly 9 years! dignify is yoked to Basha, and we have zero regrets.
If you've been around dignify for a while, you've heard plenty about Basha and likely have a good familiarity with how they (and we) operate. But, if not, here is a bit more context!
I’ve written before about taking the time to think about our spending habits. We are in a particularly unique situation in this current moment; in March 2020, there was a dramatic interruption to our everyday spending and consumption habits!
Some patterns have remained interrupted over the year. Some rhythms are, or will be soon, returning to a closer resemblance to pre-covid. Regardless of our specific situation, interruptions make great opportunities to re-assess! Do my choices reflect my desires, my values, my priorities?
It has been A MINUTE since I've written a book post! It's actually been over a year, which is a shock — I have read some excellent books this year, and I know many of you are avid readers!
In the past, I've shared book lists for: different points-of-view, family dynamics, & books to give as gifts... today's post/list is nothing more than a thoroughly biased list of books I've enjoyed recently & recommend!