I spent A LOT of money this week. I mean, like a massive amount.
Earlier this week, I paid the bill on the first of many upcoming shipments of blankets this fall. These shipments will include our upcoming white kantha bedding, more spreads, more minis, custom king & queen blankets, some (as yet unannounced) gift box items, and a lotof kantha throws.
I must admit, my first reaction was a bit gutted – knowing that this fall’s investment will be a financial dip (which, from our experience & projections, we hope will be temporary and exceeded by holiday sales). What can I say? I guess when you try to train your brain not to spend money, it’s a bit of cognitive dissonance when you do.
Then I shook my head. This wasn’t gutting, this was cause for CELEBRATION!
I just sent money to women who need it! Women who otherwise were homeless or selling their bodies or at the whims of a conscience-less trafficker or brothel madam. Young women who were headed in that direction because it’s where their mom is and it’s how they grew up. Let’s send them money, indeed. Let’s send them more money!
And just to be clear: this is not my money. It’s your money.
Every kantha quilt, every piece of ethical jewellery, every baby rattle; it is no exaggeration that each purchase makes a difference. You, together, are providing dignified work, a reliable paycheck, a safe home, a caring workplace, and opportunity for new women to discover this possibility.
This weekend, we (my family & I) will celebrate. And we will toast you, our dignify people. You’re generous, you’re thoughtful, and, well, you have good taste. ;)
This week was “Giving Tuesday”, a day that has captivated consumers into funnelling some of the shopping mania (of the Black Friday/Cyber Monday weekend) into charitable giving.
One of the huge questions that potential donors have is: what happens to my money when I donate?
It’s a great question, and a worthy one to ask.
👆This was a question I received from our contact form a few months ago.
With respect, I think that starting with this question... probably reveals that we are beginning on different pages. Nonetheless, it is a conversation worth exploring and a question worth asking.
In fact, what the writer asked for was a comparison list; so, here we go:
I dislike the overblown, frenetic, & scarcity-minded ethos of Black Friday. Plus, dignify always has our own one-day, once-a-year sale earlier in November. So: why participate in any of it?!
This is a tension that I have wrestled with over 6 holiday seasons, end every year, I’m back at the drawing board.
This year, we decided that yes, we would offer free shipping over the weekend as a BFCM (industry shorthand for Black Friday/Cyber Monday) bonus. And yes, what led us there was simple economics. It works, it makes money, it makes sense. But, probably not in the same way that you think...
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