With very few exceptions (like, when I make a big mistake), this is the only time that the kantha blankets are ever discounted in the year. Browse around for new throws, minis, & spreads, new holiday kantha throws, ornaments, stockings, and more. Check off your list with gifts that give back!
Use code CELEBRATEfor USA orders or CANADACELEBRATE for Canadian orders.
Three years ago, I started dignify as a creative lark. Something to use my skills as a marketing professional (who had left my job behind with babies), to bring an excellent product to the marketplace, and to just, well, give it a go!
Don't get me wrong, I've read books and worked hard and taken good advice... the growth of this business was no accident. But, when I bought a kantha blanket to give as a symbol to my widowed friend, and then when I bought more to sell to the rest of my friends (thank you, btw!), I didn't have the foresight to dream that three years later, we would behere.
Nearly two thousand blankets (I've lost count), years worth of dignified employment for women who need it, as well as a transformation of my own family's life: reflecting on it today swells me with pride, gratitude, and excitement for more to come.
It may sound like a cliché, butthis is only because of you!
I want to hoard the blanketsas much as the next person, but there isno way I could have purchased all of those blankets on my own!! Through the three years, I have been delighted & amazed by the generosity, kindness, positivity, and appreciation I have experienced from those I have encountered through this little project.
We have now shipped to 42 US States, 9 Canadian Provinces, and have become Basha's largest kantha distributor. What a celebration, indeed! THANK YOU!!!
This week was “Giving Tuesday”, a day that has captivated consumers into funnelling some of the shopping mania (of the Black Friday/Cyber Monday weekend) into charitable giving.
One of the huge questions that potential donors have is: what happens to my money when I donate?
It’s a great question, and a worthy one to ask.
👆This was a question I received from our contact form a few months ago.
With respect, I think that starting with this question... probably reveals that we are beginning on different pages. Nonetheless, it is a conversation worth exploring and a question worth asking.
In fact, what the writer asked for was a comparison list; so, here we go:
I dislike the overblown, frenetic, & scarcity-minded ethos of Black Friday. Plus, dignify always has our own one-day, once-a-year sale earlier in November. So: why participate in any of it?!
This is a tension that I have wrestled with over 6 holiday seasons, end every year, I’m back at the drawing board.
This year, we decided that yes, we would offer free shipping over the weekend as a BFCM (industry shorthand for Black Friday/Cyber Monday) bonus. And yes, what led us there was simple economics. It works, it makes money, it makes sense. But, probably not in the same way that you think...
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