The way I think about money & spending has been impacted by numerous thinkers, ideas, research, as well as (largely) my own personal experiences. Here are two ideas that have challenged me over the years:
Many years ago, when TEDTalks were only just beginning to be mentioned at dinner parties and were only available by slow release on iTunes, I watched one by Dan Gilbert. He is a Harvard psychologist and “happiness expert”; the key argument in all of his work, I suppose, is that our brains systematically misjudge what will make us happy.
What I remembered for years and years was a story that swum around my brain and poked at my own perception of money:
Of course, this is not how our brains naturally work; we are not wholly rational beings and our brains are predisposed to compare according to the past, to scale, etc.
All I know is that this story (and there are numerous examples in his talk) stuck with me and began to challenge the way I perceived my own car/stereo spending. Here is the whole video (including Q & A; the talk is the standard 10 minutes), if you want to watch it later:
Here’s another story, this time from one of my faves, Chris Guillebeau. He wrote a book The $100 Startup, that was incredibly helpful and motivational when I was beginning dignify. This story was from a chapter on how to price products or services in a way that balances the value an item provides with the kinds of psychological barriers mentioned above.
How much do you judge a product or service on its value to you and how much is on camparison with other ways to spend your money? When or where are you most irrational with your spending choices? Share your comments below!
What is happening with dignify?
How are the women in Bangladesh doing?
What impact has the coronavirus pandemic had on what you're doing?
These are all questions I have received over the last two months, so here are some updates.
It's too early to know, or comment on, the economic fallout from COVID-19.
Part of what I have personally found overwhelming is the cacophony of varied economic experiences:
Many people are jobless, have had income interrupted, or lost big in the market; others are flush with cash that they would have otherwise spent on restaurants, gym memberships, commuting, and travel. Some businesses and restaurants are shuttered or declaring bankruptcy; while trampolines, puzzles, & Peletons are back-ordered and meal-prep services can't keep up.
One truth that is indisputable: the economy local to our area is immensely valuable.
When the novel coronavirus COVID-19 was declared a pandemic, shopping habits changed dramatically and immediately.
One of the headlines that made me cringe was something like “Amazon hires 100,000 new employees”. As many of my local businesses were closing for a week (and then, indefinitely), it grieved me that Amazon — the business with already so much of the market share, so much in the bank, the richest man in the world in charge, and which would surely fire everyone as soon as they weren't needed — would grow even more.
But, I also didn’t begrudge anyone from shopping there, either! Where do you buy educational workbooks or board games and the odds & ends you need when you are suddenly housebound?!