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THE BEST OF KANTHA FOR ALL!
I was inspired by a goal that Elise Joy (goal-setter extraordinaire) set for herself for 2020: "Get dressed (in an outfit I feel good in) every day."
In Bangladesh, there are some cultural “rules” about what to wear that is appropriate. This amounts, basically, to covering your curves: two layers over your chest and rear. When I was there for a week, I essentially wore the same thing every day (a long, plain navy, cotton tunic, as well as a scarf). That had its own benefits (the ease of a "uniform"!), but I was also thrilled to come home and wear what I wanted to again.
But, with the freedom to wear whatever I wanted, the question came: what did I want to wear?
Working at home, with limited interaction for 80%+ of the time, I can wear… anything. Personally, I am not tempted by pyjama pants or even sweats; I like to get dressed every day in real clothes. But, I am tempted by disinterest, to simply not put in any effort. To pull over a hoodie and some ok-fitting jeans.
Last year, it began to occur to me that I am midway through the “mom” years, and that this is the time that would be easy to give up on style, to simply lose interest.
I have never been particularly stylish, but I do have an affinity for simple, classic style. I’ve never been a peacock, but I do want to look good. Last year, I heard about a podcast episode on this very subject between two moms, asking: Have you lost your style? Has personal style taken a back seat during a busy season of life?
All of this resounded with me, so I have borrowed Elise's goal for myself — to dress every day to feel good in my skin.
I will do a follow up in a few months (ask me to make sure!), but for now, I am really enjoying this focus. If you have any everyday goals for 2020, share them below or email me — I'd love to hear them!
One subject I find really interesting is learning some behind-the-scenes of business and marketing. I've written before about how online brands use email subscriptions, discounts, and scarcity tactics to sell and grow. Some elements can be manipulative, but overall, I am just fascinated by how all of these hidden intricacies work.
In e-commerce businesses (retail stores that are all online) like mine, it is common to grow for the sake of growing. More sales, more staff, more products… isn’t that the definition of success?
Listen, I know that there are book lists for DAYS out there. This is another one, and I'm not pretending otherwise! It is completely biased and based on nothing other than what I have read recently. I love to read, I love to receive recommendations, and I love to share the books that I've enjoyed with others.
Every one of these books is my recommendation to YOU, but there are also ideas of other people in your life who might enjoy them. 😉 Comment below or fire me an email with your own best, recent reads!
Dignify’s origin story has long been included, in brief, on our about page, and I refer to it whenever I’ve done interviews or podcasts or if I meet someone in person who inevitably asks, how did you get into this?
I'd like to share a bit of a wider panorama of the story, and an update. I have heard some tremendous stories from customers about the meaning that their blanket has had in some aspect of their life or a relationship. I'm so inspired, I would like to share more of mine, too. The story of dignify is very intertwined with my friend, Kathy.
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Sasha Katz
February 01, 2020
I totally relate. I am a lawyer so there is some expectation about what I should wear, but I’m slowly moving to dress to feel good in my skin. It’s changing my buying choices too! I’m glad you shared.