The cheerfulness is right in the name there, isn't it? You get through your day of turkey & holiday peace, and then... doomsday!
But, stampedes and nonsense aside, we all know that Friday (through Monday, often) is the time to shop. Christmas is coming, and we are all just trying to stretch our dollars as far as we can. I am certainly not above special event & sales shopping, personally, or (as you can read below) as a retailer.
How can we be smart about getting the good deals, and maximizing our budgets, without going totally overboard? It is soooo easy to get swept up in the excitement and one-time-only and fun of it all; it is very easy to still overspend, because we buy all kinds of extra things that were too good to pass up.
I wrote a guide earlier this year that is essential Shop Good: it's how to shop smarter, spend better, avoid buyer's remorse, and really to be able to shop with confidence & with the satisfaction of money well spent. Here are a few principles straight from it that can really help direct your shopping next weekend (and throughout the holidays):
This week, spend a bit of time going over what you might be looking for over the weekend. Decor? Gifts for your brother, mom, daughter? Scope out the stores or sites that you might want to buy from and plan out a list. When we are without a plan in the heat of the moment, marketing pressure (such as a countdown timer) will most often encourage us to buy-not-think.
Writing a list is the #1 way to save money this year. Even simply being aware of things like — 1) who/what you need to buy for, 2) what funds are available/desirable for that purpose, 3) where are the places and what are the items that might fit the bill — will make an enormous difference in how satisfied you will feel that you've made the best purchases for your money.
No, we're not in college and nobody needs to present their findings. But, even a little minor looking around will go a long way. Who is having a sale? How long will it go on? Can I buy X thing somewhere else? What is the fine print? If I miss out on the sale, what is the difference between what I will pay (or not receive) down the line?
It is so easy to become panicked about missing out! But, even within the day or weekend of a sale, we can take a little time. Fill a cart in the morning and then go get a coffee and think about it, or return to the site later in the day. Or, if you've spent the week list-making & researching, then buy away!
Happy (Good) Shopping!
Dignify’s origin story has long been included, in brief, on our about page, and I refer to it whenever I’ve done interviews or podcasts or if I meet someone in person who inevitably asks, how did you get into this?
I'd like to share a bit of a wider panorama of the story, and an update. I have heard some tremendous stories from customers about the meaning that their blanket has had in some aspect of their life or a relationship. I'm so inspired, I would like to share more of mine, too. The story of dignify is very intertwined with my friend, Kathy.
I've taken a Halloween approach (thus far) that is almost entirely of a free-for-all. As in: Go trick-or-treating, have fun, eat candy, keep it in your room, go wild... and usually by two weeks in, it's all gone, forgotten, or lost its lustre. This week, though, our three kids brought over 1200 candies & chips back into our house (!!!). It was, to understate things... a bit much.
When you find yourself with an abundance of junk food, the idea of throwing it away feels inconceivable (at least for me). Maybe it is that candy is non-perishable, and there is a sense that throwing something edible in the garbage is abhorrently wasteful?
A little behind-the-scenes insight here...
As a store owner, there are loads of resources out in the wilds of the internet, ostensibly to help me succeed in my business. Did you know that I start hearing about Black Friday (as in "are you prepared to break through on Black Friday?") in the summer?
It is SO EASY to find ourselves as consumers in the maelstrom of other people's (and corporations') marketing efforts, and not even remember how we got there, or even notice these (very intentional) forces working away on us.
Here are some actions we can take now to simplify the noise before the noisiest time of the shopping year: —