The idea of a "capsule wardrobe" has gained a ton of momentum over the last few years. This is the concept where you have a limited wardrobe of items that you really like instead of a closet full of clothes that you rarely wear. Some people have taken the idea further still by creating a personal "uniform" and only wearing the same thing every day. Famous examples of this are Steve Jobs, Mark Zuckerberg, and Barack Obama; I wrote about personal uniforms already over here.
On the extreme, uniform end of the life-simplification-spectrum, there are some people who eat the same meal (often lunch) every day. This article in The Atlantic explores some of these folks and the different reasons they have had for this streamlined habit — from simplicity, stress-reduction, time-saving, to just plain enjoyment.
Few of us will instate a personal uniform, but many more are eager to embrace a more minimal wardrobe overall. In the same way, few of us want to eat the same thing every, single day; but, do we have the same interest in a limited rotation of meals or ingredients?
For a majority of the world, eating the same thing every day (and the same thing throughout the day) doesn't have a fancy name; it's simply called: eating!
Rice & beans may be the daily diet for billions of people in hundreds of countries, but here, the attitude towards eating the same thing over and over is often viewed as an uninspired, character flaw.
As The Atlantic article explores, people who bring the same meal to work every day are good-naturedly teased — "What's for lunch today, Joe? [snicker, snicker]" — and mostly the response from others neutral. But, the scale would tip definitely more towards an eyebrow-raise rather than admiration or inspiration.
Personally, I find it really easy to wear only few articles of clothing; fashion is not an area in which I feel compelled to express myself. Maybe that's from wearing a school uniform for many years, or maybe it's my aversion to fast fashion (and the lack of funds that would allow me to keep up with trends with higher quality, better made clothing).
Food, on the other hand, is much more of a creative outlet for me. I love to cook, to experiment, to try new things, dabble with ingredients. When I had babies and my husband was a student, a friend of mine (in the same life-stage) shared her monthly meal plan with me. It was impressive... and oppressive! (to me, at least!). I later got a glimpse inside her fridge: where was the abundance of random half-full bottles (Asian dark sauces, curry pastes, various mustards)?
When she looks in my fridge, does she see overabundance & excess where I see creative juices flowing?
Are these one-and-the same? Is a "capsule diet" or "capsule menu" going to be the next KonMari-ish trend? Which one would be (or is) easier for you to be a minimalist: in clothes or in food? Weigh in below!
Dignify’s origin story has long been included, in brief, on our about page, and I refer to it whenever I’ve done interviews or podcasts or if I meet someone in person who inevitably asks, how did you get into this?
I'd like to share a bit of a wider panorama of the story, and an update. I have heard some tremendous stories from customers about the meaning that their blanket has had in some aspect of their life or a relationship. I'm so inspired, I would like to share more of mine, too. The story of dignify is very intertwined with my friend, Kathy.
I've taken a Halloween approach (thus far) that is almost entirely of a free-for-all. As in: Go trick-or-treating, have fun, eat candy, keep it in your room, go wild... and usually by two weeks in, it's all gone, forgotten, or lost its lustre. This week, though, our three kids brought over 1200 candies & chips back into our house (!!!). It was, to understate things... a bit much.
When you find yourself with an abundance of junk food, the idea of throwing it away feels inconceivable (at least for me). Maybe it is that candy is non-perishable, and there is a sense that throwing something edible in the garbage is abhorrently wasteful?
A little behind-the-scenes insight here...
As a store owner, there are loads of resources out in the wilds of the internet, ostensibly to help me succeed in my business. Did you know that I start hearing about Black Friday (as in "are you prepared to break through on Black Friday?") in the summer?
It is SO EASY to find ourselves as consumers in the maelstrom of other people's (and corporations') marketing efforts, and not even remember how we got there, or even notice these (very intentional) forces working away on us.
Here are some actions we can take now to simplify the noise before the noisiest time of the shopping year: —