I recently read that some of the alarmist "facts" thrown around — namely, that the fashion industry is the world's second biggest polluter — are not entirely traceable, and may constitute "fake news".
But, whether this specific claim is true or not, it is clear that our consumptive habits have run wild. Here are a few (actual) facts related to the fashion industry:
(Data from reports by McKinsey & Qantis, & the textbook Handbook of Textile Effluent Remediation, as reported by The New York Times)
All of this is uncomfortable, not least because to face the reality is like staring down a tsunami wave — it really feels like personal decisions are not going to have any bearing on the problem! It's at a scale that feels very out of control.
But, if we know, we should act based on our knowledge. We don't have to take on the responsibility of the world, but we can take responsibility for our own dollars and choices.
Here are some ways that we can participate in promoting better fashion, and protecting the earth from abundant clothing waste:
Buy better quality to start
Most synthetics are made for the look, not the lasting power. This means that a sweater (even a $120 J. Crew sweater) can pill within 2 or 3 wears; you won't like how it looks more ratty, and will probably stop wearing it. What a waste! In my opinion, it's the producer that is for shame here, not the buyer.
Choose fabrics that are not blended, and opt for natural fabrics when possible (over synthetic/plastic mixes like polyester, nylon, & acrylic). The oil industry may be the biggest world polluter, but when oil is being processed to create disposable clothes, it seems to me there is more complexity to this story.
Better quality does not always mean more expensive. There are a lot of pricey clothes that are not built to last. A friend of mine finds, ironically, the Gap Factory store full of reliable, natural fiber clothes — but, you really need to look at the labels.
Choose styles that are classic & lasting, rather than trendy
What do French women wear? What photos do I see and love the style? Start a Pinterest board of "classic women's style" or even just "style I like" and sift through for the looks that worked a decade or more ago, and still do today.
This doesn't mean you have to wear the exact same uniform for the rest of your life. But, there is still a difference between styles that are moderately trendy (say, overalls) vs. ultra-short-lived (say, bandana halter tops or fat, ergonomic-looking shoes).
In larger cities, many malls have style consultants who can help you create a personal style for free; or, for a fee you can find this service in smaller locales or online. It's not necessary to sacrifice looking good for caring about the environmental ramifications of fashion. Just make sure to share your priorities with your consultant.
Return to mending
Something you notice when reading books like Little Women, East of Eden, or Jane Austen, is the time that they spend mending. Darning socks & repairing clothes is simply not how we spend our time in 2019!
Apparently, this is because we are too busy now, but... I think we just prefer watching Netflix! And in the culture of disposable clothes, there is something odd about the look of a repaired item, rather than one that is pristine (ironic, though, that I bought a pre-ripped pair of jeans last month).
You don't need to spend your evenings with your needle & thread, but there are undoubtedly entrepreneurs in your area who make their living on alterations & repairs. The next time a piece of clothing is damaged, ask them if it is repairable or what options you might have for it to extend its life.
Clothing Swaps & Exchanges
An item that may be "meinh" for you may look fabulous to me! Organizing a swap party with friends — or joining into a regular event that may happen in your area — is a great way to socialize and find gems that have lost their lustre to someone else.
Again, good quality, natural fabrics will last through multiple wearers, whereas synthetics may look too world-weary to make it to a second (or beyond) sartorial home.
No takers for the friend exchange? The second-hand clothing market is only going to grow in the coming years as people get fed up with the pollution & consumption of the fashion industry. Find the stores in your area with a niche to your interests — in a large enough market, you will be able to find shops that specialize in various demographic or brand-specific interests. Or, go the online route with ThredUp.
Frankly, much of our restless spending & improvement is addressing other areas of our life. I'm no psychologist, but I know that if shopping is my balm to life's pains & insecurities, I'm going to spend a lot of money and have a lot of stuff. The satisfaction & sense of settlement that comes with a new thing is a rush that simply does not last.
Try a shopping ban, spend time in prayer or meditation, journal, or seek help from a counsellor. A stuffed closet can't necessarily be KonMari'ed away.
I was inspired by a goal that Elise Joy (goal-setter extraordinaire) set for herself for 2020: "Get dressed (in an outfit I feel good in) every day."
In Bangladesh, there are some cultural “rules” about what to wear that is appropriate. This amounts, basically, to covering your curves: two layers over your chest and rear. When I was there for a week, I essentially wore the same thing every day (a long, plain navy, cotton tunic, as well as a scarf). That had its own benefits (the ease of a "uniform"!), but I was also thrilled to come home and wear what I wanted to again.
But, with the freedom to wear whatever I wanted, the question came: what did I want to wear?
One subject I find really interesting is learning some behind-the-scenes of business and marketing. I've written before about how online brands use email subscriptions, discounts, and scarcity tactics to sell and grow. Some elements can be manipulative, but overall, I am just fascinated by how all of these hidden intricacies work.
In e-commerce businesses (retail stores that are all online) like mine, it is common to grow for the sake of growing. More sales, more staff, more products… isn’t that the definition of success?
Listen, I know that there are book lists for DAYS out there. This is another one, and I'm not pretending otherwise! It is completely biased and based on nothing other than what I have read recently. I love to read, I love to receive recommendations, and I love to share the books that I've enjoyed with others.
Every one of these books is my recommendation to YOU, but there are also ideas of other people in your life who might enjoy them. 😉 Comment below or fire me an email with your own best, recent reads!