This month, we're addressing customer questions with behind-the-scenes insights, best tips, and (hopefully) thorough & interesting answers! Submit your own questions here >
Colleen sent in this message:
Hi, love the items and have purchased several.
Question: last week I had put a classic throw in my cart and then shopped for another and placed in my cart as well and when I went to complete the purchase, they were marked as sold and unavailable.
How does this work? Was extremely disappointed!
I completely understand — what a disappointment!
Herein is the glory AND the challenge of having unique, one-of-a-kind (OOAK) items... There is the fun of the hunt & the joy of finding a blanket you love, knowing that it is only yours in the entire world! But, if you miss one that you adore — that's it, it's gone.
For better or worse, this is the model that we have & we're sticking with it!
I've written a lot about shopping slow, considering what you really want, taking your time, and not being manipulated by scarcity marketing tactics. In the case of our kantha blankets, it's not a tactic, it's simply a reality: if you really want one of our throws, you have to act fast.
A blanket on the site is available to anyone until the purchase is complete; being in a cart does not reserve an item or guarantee anything. To imagine this in person — another shopper grabbing something out of your basket and running to the checkout while you’re still browsing — is very offensive! But, online, it is simply the only option.
The latin proverb from Virgil's Aenid says, audentis Fortuna iuvat (“Fortune favors the bold”)… Well, in online shopping: a completed, successful order favors the one who checks-out swiftly!
(a couple of blankets that would have been snapped up quickly)
The good news is: there are lots of great blankets!
It’s disappointing to feel like a blanket you loved has slipped through your fingers; but, keep in mind that you are choosing from an available pool — if you hadn’t spotted that one, would you even know what you’re “missing”, or would you choose the best of what is available?
I try to remove the "Sold" blankets at regular intervals, but sometimes it's tricky, as I don't want to interfere much with the site while many people are using it. But, don't be too detracted by the ones that are gone... there are always more blankets!
In the coming months — our busiest time of year — we will be releasing hundreds of new kantha throws, minis, large throws, silk blends, and other kantha items. The most exciting, perfect, new blanket may be yet to come!
Looking back at some photos from last Christmas, I came across this screenshot from my phone that really made me laugh:
My husband was dropping off our parcels recently, and a woman working in our shipper's office said, "I was looking at your site, and I think I might buy some of these blankets this year as gifts; I'm mostly shopping online." Another employee chimed in, "I'm going to do all of my shopping online, too."
That evening, he went with our kids to the mall to pick something up (masked, natch), and as he surveyed the hallways — with some permanently closed stores, some shuttered from lack of employees, etc. — Wayne's thought was, "I think I need to do all my shopping at the mall!"
Recently, dignify received a review on our blankets that addressed the variety of our styles (color/pattern), and the contrast/matching choices that go into our kantha. Let's take a glimpse behind-the-scenes at the number of factors that contribute to these decisions.
How do we choose the fabric? How do we match saris to create the kantha blankets? Why are some combinations bad? Why aren’t there more grey/buttery yellow/navy blue color combos?
I know that many of you have wondered about these questions from time to time, too!