My husband was dropping off our parcels recently, and a woman working in our shipper's office said, "I was looking at your site, and I think I might buy some of these blankets this year as gifts; I'm mostly shopping online." Another employee chimed in, "I'm going to do all of my shopping online, too."
That evening, he went with our kids to the mall to pick something up (masked, natch), and as he surveyed the hallways — with some permanently closed stores, some shuttered from lack of employees, etc. — Wayne's thought was, "I think I need to do all my shopping at the mall!"
I want local stores. I want in-person shopping. This means independent boutiques, absolutely. And, honestly, it also includes (for me) big franchise stores, too. I want to have locations where I can go in person and touch, feel, and explore certain products; where I can speak to a human. Try on shoes. Smell lotion. And look in others' eyes.
(I also, of course, like niche websites (🙋♀️ dignify) that can offer specific products, selection, and shopping opportunities that would not be possible otherwise. An in-person version of our business would not work, like, at all.)
This past summer, I went to a local lumber store and asked questions about our deck railing. We explored all of the options and priced out all of the pieces of wood. When we went home, the real challenge came into play: do I buy the lumber (at a higher price) from this shop that offered me the help? Or do I use their expertise, but save money at Home Depot?
I appreciated the insight & expertise, which in my experience, is rare at giant hardware stores. Ultimately, if I want to be able to access this (I decided), I need to put my money where my mouth is!
As bleak as it sounds, I am making nearly every spending decision based on who do I want to survive this thing?
If I grab a coffee or we're able to go for dinner, I am choosing the restaurant by asking myself, what restaurant do I not want to go out of business?
If I'm buying a Christmas gift item that is sold in multiple places, I'm choosing who gets my money by which store I most value being in existence.
A positive side effect of this brutal time is that for many of us, we are more aware than ever how (and where, and to whom) we spend our money.
So, this month: shop like it matters! Because, to the many business-owners, to the community served, to the people employed: it does matter!
Just after I finished writing, & posted this, I read this from a dear friend who owns a flower shop (we always joke in the fall that we'd love to hang out... in January!). I've included her words because they seemed too relevant not to share — an earnest glimpse at how customers matter.
If you are shopping at small businesses (or anywhere) this year please be patient and kind (even if you don’t want to.)
Wear a mask (even if you don’t want to) and be extra, extra, extra kind and friendly and funny (even if you don’t want to).
Do what you can to make retail employees laugh, smile and feel cared for (even if you don’t want to!)
Don’t be part of the 10% of positive Covid cases that shopped in retail stores while symptomatic (even if you don’t want to!)
A shut down is terrifying as a small retail business owners.
This is a stressful time of year in retail and especially for small businesses - this is our livelihood and whole world. No small business can afford to close down for two or more weeks right now! It’s not just the shop but the employees and their families, the reputation, the income and the payroll and the rent . . . !!!
If you can buy your gifts from small retailers do it!!! Love them, support them - they will love and support you back!!!
This season for dignify has challenged us with waiting. Blankets have been leaving our hands at the fastest pace ever (yay!) and we are trying to simply keep up. Add extra inconveniences & delays (from COVID, from customs checks, and more), and we have been really exercising our muscles in patience, trust, and gratitude.
Culturally, we are in a stage of waiting, as well. Waiting for vaccine rollout. Waiting for "normal" opportunities to return, for "normal" life to resume in our cities, our nations.
Looking back at some photos from last Christmas, I came across this screenshot from my phone that really made me laugh:
Recently, dignify received a review on our blankets that addressed the variety of our styles (color/pattern), and the contrast/matching choices that go into our kantha. Let's take a glimpse behind-the-scenes at the number of factors that contribute to these decisions.
How do we choose the fabric? How do we match saris to create the kantha blankets? Why are some combinations bad? Why aren’t there more grey/buttery yellow/navy blue color combos?
I know that many of you have wondered about these questions from time to time, too!