Integrity

The crux of our work is, of course, selling blankets to employ women in a job with dignity. What that means — to me — is that the artisans & administrators from our partner producers (Basha) are treated with the utmost of respect. That they are treated with the honour that would be bestowed on a diplomat, CEO, or celebrity, even if (especially if?) they were recently homeless or selling sex.

That is crucial to our story & our values.

But, what about in other parts of my business? What about in other parts of my life?

When a telemarketer or door-to-door salesperson comes by, is their dignity of utmost importance? Or, do I just want to get rid of that person to get on with my day? Do I resent the interruption, or do I treat the interruptor as I would want to be treated?