We've listened to the soundtrack to The Greatest Showman countless times in my house (or, as my music app tells me: around 30), and the chorus of this song — "Never Enough" — keeps ringing through my head. The song itself is about love (ie. without you, all the amazing things in the world will never be enough), but as we head into the busiest shopping season of the year, I feel like "Never Enough" is the battle cry of retail marketing.
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