I recently received a very direct and honest question: A friend had popped into a well-known fair trade shop and noticed that they were selling the same type of kantha-stitched throws as she had just purchased from dignify…for $24 less. “Of course I support you,” she affirmed, “but it might make someone ask… why are yours $98?”
Indeed.
Of course, I had heard vaguely about this before, and I knew from the start of the project that the cost-to-sale price of our blankets were considered “less than ideal” for importers/sellers like me. But I didn’t know the details, and I didn’t have an answer. Now I was asking, too! Not because I thought $98 was high, but because knowing that it takes at least 4 days of labour to make one throw, how could they sell them for so little?
Well, as Robin, the managing director of BASHA – who make our blankets – said: “There seems to be a wide range of what people in Bangladesh call ‘fair trade’.”
She offered many insights into the industry and how others, including that specific producer, compare to her operation. Read on for a more detailed look (in her own words) at the operation behind our own “fair trade” kantha blankets.