About Shelley | dignify

dignify's Shop Good Blog explores how to promote dignity, empower humanity & champion the good in all of our spending life.

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About Shelley

Accidental entrepreneur, lover of humanity, curator & seller of goods…

Hi, I am Shelley! I am a wife & full time parent to 3 little favourites, kindergarten & younger. I live in Calgary, AB, in the foothills of the Rockies, where I enjoy the mountains and tolerate the winter (mostly). I love cooking, artwork, lattes, people, Yahweh, beautiful things, parties, flip-flops, & quality conversation.

Since beginning our family business, dignify, in 2012 (which was motivated as much by my interests in business, branding, & marketing as by social justice concerns), I have sought to be more thoughtful in how & when & to whom I spend my money.

It is a very slow journey. 

Won’t you join me?


Shelley Jones