I shared onfacebook andinstagram that last weekend, with our anniversary sale, we sold blankets equalling ~2,000 hours of time spent hand-stitching! In traditional work terms (40 hrs/week x 50 weeks/year) that is one *year*'s worth of work! Unbelievable!!
In reality at Basha in Bangladesh, that has meantnew starts andconsistent work anddignity to life and areason for beingfor many more than one woman this year.
We are hoping that this momentum carries throughout the holiday season that we can continue to facilitate this work as well as getting fabulous blankets into the hands of people who will love them.
And on that note...
This may become a bit of a familiar refrain in the coming weeks, but... we have new throws (+ three new minis)!
The reality of this time of year is that a LOT of shopping happens! And, with unique items, it means we have to do a lot of replacement, and have new blankets coming in all the time. Very fun!
Looking back at some photos from last Christmas, I came across this screenshot from my phone that really made me laugh:
My husband was dropping off our parcels recently, and a woman working in our shipper's office said, "I was looking at your site, and I think I might buy some of these blankets this year as gifts; I'm mostly shopping online." Another employee chimed in, "I'm going to do all of my shopping online, too."
That evening, he went with our kids to the mall to pick something up (masked, natch), and as he surveyed the hallways — with some permanently closed stores, some shuttered from lack of employees, etc. — Wayne's thought was, "I think I need to do all my shopping at the mall!"
Recently, dignify received a review on our blankets that addressed the variety of our styles (color/pattern), and the contrast/matching choices that go into our kantha. Let's take a glimpse behind-the-scenes at the number of factors that contribute to these decisions.
How do we choose the fabric? How do we match saris to create the kantha blankets? Why are some combinations bad? Why aren’t there more grey/buttery yellow/navy blue color combos?
I know that many of you have wondered about these questions from time to time, too!