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THE BEST OF KANTHA FOR ALL!
I shared onfacebook andinstagram that last weekend, with our anniversary sale, we sold blankets equalling ~2,000 hours of time spent hand-stitching! In traditional work terms (40 hrs/week x 50 weeks/year) that is one *year*'s worth of work! Unbelievable!!
In reality at Basha in Bangladesh, that has meantnew starts andconsistent work anddignity to life and areason for beingfor many more than one woman this year.
We are hoping that this momentum carries throughout the holiday season that we can continue to facilitate this work as well as getting fabulous blankets into the hands of people who will love them.
And on that note...
This may become a bit of a familiar refrain in the coming weeks, but... we have new throws (+ three new minis)!
The reality of this time of year is that a LOT of shopping happens! And, with unique items, it means we have to do a lot of replacement, and have new blankets coming in all the time. Very fun!
Dignify’s origin story has long been included, in brief, on our about page, and I refer to it whenever I’ve done interviews or podcasts or if I meet someone in person who inevitably asks, how did you get into this?
I'd like to share a bit of a wider panorama of the story, and an update. I have heard some tremendous stories from customers about the meaning that their blanket has had in some aspect of their life or a relationship. I'm so inspired, I would like to share more of mine, too. The story of dignify is very intertwined with my friend, Kathy.
I've taken a Halloween approach (thus far) that is almost entirely of a free-for-all. As in: Go trick-or-treating, have fun, eat candy, keep it in your room, go wild... and usually by two weeks in, it's all gone, forgotten, or lost its lustre. This week, though, our three kids brought over 1200 candies & chips back into our house (!!!). It was, to understate things... a bit much.
When you find yourself with an abundance of junk food, the idea of throwing it away feels inconceivable (at least for me). Maybe it is that candy is non-perishable, and there is a sense that throwing something edible in the garbage is abhorrently wasteful?
A little behind-the-scenes insight here...
As a store owner, there are loads of resources out in the wilds of the internet, ostensibly to help me succeed in my business. Did you know that I start hearing about Black Friday (as in "are you prepared to break through on Black Friday?") in the summer?
It is SO EASY to find ourselves as consumers in the maelstrom of other people's (and corporations') marketing efforts, and not even remember how we got there, or even notice these (very intentional) forces working away on us.
Here are some actions we can take now to simplify the noise before the noisiest time of the shopping year: —
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