I shared onfacebook andinstagram that last weekend, with our anniversary sale, we sold blankets equalling ~2,000 hours of time spent hand-stitching! In traditional work terms (40 hrs/week x 50 weeks/year) that is one *year*'s worth of work! Unbelievable!!
In reality at Basha in Bangladesh, that has meantnew starts andconsistent work anddignity to life and areason for beingfor many more than one woman this year.
We are hoping that this momentum carries throughout the holiday season that we can continue to facilitate this work as well as getting fabulous blankets into the hands of people who will love them.
And on that note...
This may become a bit of a familiar refrain in the coming weeks, but... we have new throws (+ three new minis)!
The reality of this time of year is that a LOT of shopping happens! And, with unique items, it means we have to do a lot of replacement, and have new blankets coming in all the time. Very fun!
This week was “Giving Tuesday”, a day that has captivated consumers into funnelling some of the shopping mania (of the Black Friday/Cyber Monday weekend) into charitable giving.
One of the huge questions that potential donors have is: what happens to my money when I donate?
It’s a great question, and a worthy one to ask.
👆This was a question I received from our contact form a few months ago.
With respect, I think that starting with this question... probably reveals that we are beginning on different pages. Nonetheless, it is a conversation worth exploring and a question worth asking.
In fact, what the writer asked for was a comparison list; so, here we go:
I dislike the overblown, frenetic, & scarcity-minded ethos of Black Friday. Plus, dignify always has our own one-day, once-a-year sale earlier in November. So: why participate in any of it?!
This is a tension that I have wrestled with over 6 holiday seasons, end every year, I’m back at the drawing board.
This year, we decided that yes, we would offer free shipping over the weekend as a BFCM (industry shorthand for Black Friday/Cyber Monday) bonus. And yes, what led us there was simple economics. It works, it makes money, it makes sense. But, probably not in the same way that you think...
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