
Pumpkin Spice is Not a Flavor, It's a Season
"Pumpkin Spice" — introduced in 2003 by Starbucks as a limited-run, seasonal latte flavor — has expanded far beyond even food & drink to a completely pervasive, mostly-loved, theme of North American, autumnal culture. To celebrate "National Pumpkin Spice Day", I wanted to reflect on: Why is this flavor/smell/experience so popular?! And, what can we learn about ourselves as shoppers and consumers from the mighty impact of the PSL?