At dignify, we’ve discovered that when someone buys one of our ethical goods, like a kantha blanket, they seem to love it more and more after they’ve purchased it. We think this delight is the satisfaction of money well spent: the joy of discovering that you’ve purchased something that was worth its value, and further, that it has impacted the world & people in it for good.
It would be excellent if all of the products I use, the clothes I wear, the gifts I buy, the food I eat, could be sourced thoughtfully, crafted with care, made of lasting quality, created by people who are treated well and thriving in their work. I wish it were so!
If this were my reality, I would never need to think about my purchases and the trail of my money. But, it certainly is not mine, and my sense is that it isn’t yours, either.
In small & steady ways, figuring it out as we go along.
“Put your money where your mouth is,” says the old cliché. Sounds easy! If you have unlimited resources of time & money. And if you never make compromises.
So let’s get real, because there are far too many tensions in life for it to be that easy. Instead, “Throw out the guilt trips, give up on the jargon, and look in the mirror.”* Or, rather, look in the wallet!
Our purchases are integral to our life – one of the most regular, persistent spheres of our influence. Let’s go forward together, exploring the tensions, trying to do a little bit better, be a little bit more thoughtful, & bring a little bit more flourishing to the world, one purchase at a time!
*A quote from Berlin Reed, "The Ethical Butcher",
a champion of thoughtfulness in eating
This season for dignify has challenged us with waiting. Blankets have been leaving our hands at the fastest pace ever (yay!) and we are trying to simply keep up. Add extra inconveniences & delays (from COVID, from customs checks, and more), and we have been really exercising our muscles in patience, trust, and gratitude.
Culturally, we are in a stage of waiting, as well. Waiting for vaccine rollout. Waiting for "normal" opportunities to return, for "normal" life to resume in our cities, our nations.
Looking back at some photos from last Christmas, I came across this screenshot from my phone that really made me laugh:
My husband was dropping off our parcels recently, and a woman working in our shipper's office said, "I was looking at your site, and I think I might buy some of these blankets this year as gifts; I'm mostly shopping online." Another employee chimed in, "I'm going to do all of my shopping online, too."
That evening, he went with our kids to the mall to pick something up (masked, natch), and as he surveyed the hallways — with some permanently closed stores, some shuttered from lack of employees, etc. — Wayne's thought was, "I think I need to do all my shopping at the mall!"