At dignify, we’ve discovered that when someone buys one of our ethical goods, like a kantha blanket, they seem to love it more and more after they’ve purchased it. We think this delight is the satisfaction of money well spent: the joy of discovering that you’ve purchased something that was worth its value, and further, that it has impacted the world & people in it for good.
It would be excellent if all of the products I use, the clothes I wear, the gifts I buy, the food I eat, could be sourced thoughtfully, crafted with care, made of lasting quality, created by people who are treated well and thriving in their work. I wish it were so!
If this were my reality, I would never need to think about my purchases and the trail of my money. But, it certainly is not mine, and my sense is that it isn’t yours, either.
In small & steady ways, figuring it out as we go along.
“Put your money where your mouth is,” says the old cliché. Sounds easy! If you have unlimited resources of time & money. And if you never make compromises.
So let’s get real, because there are far too many tensions in life for it to be that easy. Instead, “Throw out the guilt trips, give up on the jargon, and look in the mirror.”* Or, rather, look in the wallet!
Our purchases are integral to our life – one of the most regular, persistent spheres of our influence. Let’s go forward together, exploring the tensions, trying to do a little bit better, be a little bit more thoughtful, & bring a little bit more flourishing to the world, one purchase at a time!
*A quote from Berlin Reed, "The Ethical Butcher",
a champion of thoughtfulness in eating
What is happening with dignify?
How are the women in Bangladesh doing?
What impact has the coronavirus pandemic had on what you're doing?
These are all questions I have received over the last two months, so here are some updates.
It's too early to know, or comment on, the economic fallout from COVID-19.
Part of what I have personally found overwhelming is the cacophony of varied economic experiences:
Many people are jobless, have had income interrupted, or lost big in the market; others are flush with cash that they would have otherwise spent on restaurants, gym memberships, commuting, and travel. Some businesses and restaurants are shuttered or declaring bankruptcy; while trampolines, puzzles, & Peletons are back-ordered and meal-prep services can't keep up.
One truth that is indisputable: the economy local to our area is immensely valuable.
When the novel coronavirus COVID-19 was declared a pandemic, shopping habits changed dramatically and immediately.
One of the headlines that made me cringe was something like “Amazon hires 100,000 new employees”. As many of my local businesses were closing for a week (and then, indefinitely), it grieved me that Amazon — the business with already so much of the market share, so much in the bank, the richest man in the world in charge, and which would surely fire everyone as soon as they weren't needed — would grow even more.
But, I also didn’t begrudge anyone from shopping there, either! Where do you buy educational workbooks or board games and the odds & ends you need when you are suddenly housebound?!