At dignify, we’ve discovered that when someone buys one of our ethical goods, like a kantha blanket, they seem to love it more and more after they’ve purchased it. We think this delight is the satisfaction of money well spent: the joy of discovering that you’ve purchased something that was worth its value, and further, that it has impacted the world & people in it for good.
It would be excellent if all of the products I use, the clothes I wear, the gifts I buy, the food I eat, could be sourced thoughtfully, crafted with care, made of lasting quality, created by people who are treated well and thriving in their work. I wish it were so!
If this were my reality, I would never need to think about my purchases and the trail of my money. But, it certainly is not mine, and my sense is that it isn’t yours, either.
In small & steady ways, figuring it out as we go along.
“Put your money where your mouth is,” says the old cliché. Sounds easy! If you have unlimited resources of time & money. And if you never make compromises.
So let’s get real, because there are far too many tensions in life for it to be that easy. Instead, “Throw out the guilt trips, give up on the jargon, and look in the mirror.”* Or, rather, look in the wallet!
Our purchases are integral to our life – one of the most regular, persistent spheres of our influence. Let’s go forward together, exploring the tensions, trying to do a little bit better, be a little bit more thoughtful, & bring a little bit more flourishing to the world, one purchase at a time!
*A quote from Berlin Reed, "The Ethical Butcher",
a champion of thoughtfulness in eating
Dignify’s origin story has long been included, in brief, on our about page, and I refer to it whenever I’ve done interviews or podcasts or if I meet someone in person who inevitably asks, how did you get into this?
I'd like to share a bit of a wider panorama of the story, and an update. I have heard some tremendous stories from customers about the meaning that their blanket has had in some aspect of their life or a relationship. I'm so inspired, I would like to share more of mine, too. The story of dignify is very intertwined with my friend, Kathy.
I've taken a Halloween approach (thus far) that is almost entirely of a free-for-all. As in: Go trick-or-treating, have fun, eat candy, keep it in your room, go wild... and usually by two weeks in, it's all gone, forgotten, or lost its lustre. This week, though, our three kids brought over 1200 candies & chips back into our house (!!!). It was, to understate things... a bit much.
When you find yourself with an abundance of junk food, the idea of throwing it away feels inconceivable (at least for me). Maybe it is that candy is non-perishable, and there is a sense that throwing something edible in the garbage is abhorrently wasteful?
A little behind-the-scenes insight here...
As a store owner, there are loads of resources out in the wilds of the internet, ostensibly to help me succeed in my business. Did you know that I start hearing about Black Friday (as in "are you prepared to break through on Black Friday?") in the summer?
It is SO EASY to find ourselves as consumers in the maelstrom of other people's (and corporations') marketing efforts, and not even remember how we got there, or even notice these (very intentional) forces working away on us.
Here are some actions we can take now to simplify the noise before the noisiest time of the shopping year: —