Shop Good - The Vision

At dignify, we’ve discovered that when someone buys one of our ethical goods, like a kantha blanket, they seem to love it more and more after they’ve purchased it. We think this delight is the satisfaction of money well spent: the joy of discovering that you’ve purchased something that was worth its value, and further, that it has impacted the world & people in it for good.

Shop Good looks at how to apply this philosophy to all areas of our spending life.

It would be excellent if all of the products I use, the clothes I wear, the gifts I buy, the food I eat, could be sourced thoughtfully, crafted with care, made of lasting quality, created by people who are treated well and thriving in their work. I wish it were so!

If this were my reality, I would never need to think about my purchases and the trail of my money. But, it certainly is not mine, and my sense is that it isn’t yours, either.

So, how do we journey together through the tension of what we value and what we actually buy?

In small & steady ways, figuring it out as we go along.

“Put your money where your mouth is,” says the old cliché. Sounds easy! If you have unlimited resources of time & money. And if you never make compromises.

So let’s get real, because there are far too many tensions in life for it to be that easy. Instead, “Throw out the guilt trips, give up on the jargon, and look in the mirror.”* Or, rather, look in the wallet!

Our purchases are integral to our life – one of the most regular, persistent spheres of our influence. Let’s go forward together, exploring the tensions, trying to do a little bit better, be a little bit more thoughtful, & bring a little bit more flourishing to the world, one purchase at a time!

*A quote from Berlin Reed, "The Ethical Butcher",
a champion of thoughtfulness in eating

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