At dignify, we’ve discovered that when someone buys one of our ethical goods, like a kantha blanket, they seem to love it more and more after they’ve purchased it. We think this delight is the satisfaction of money well spent: the joy of discovering that you’ve purchased something that was worth its value, and further, that it has impacted the world & people in it for good.
It would be excellent if all of the products I use, the clothes I wear, the gifts I buy, the food I eat, could be sourced thoughtfully, crafted with care, made of lasting quality, created by people who are treated well and thriving in their work. I wish it were so!
If this were my reality, I would never need to think about my purchases and the trail of my money. But, it certainly is not mine, and my sense is that it isn’t yours, either.
In small & steady ways, figuring it out as we go along.
“Put your money where your mouth is,” says the old cliché. Sounds easy! If you have unlimited resources of time & money. And if you never make compromises.
So let’s get real, because there are far too many tensions in life for it to be that easy. Instead, “Throw out the guilt trips, give up on the jargon, and look in the mirror.”* Or, rather, look in the wallet!
Our purchases are integral to our life – one of the most regular, persistent spheres of our influence. Let’s go forward together, exploring the tensions, trying to do a little bit better, be a little bit more thoughtful, & bring a little bit more flourishing to the world, one purchase at a time!
*A quote from Berlin Reed, "The Ethical Butcher",
a champion of thoughtfulness in eating
This week was “Giving Tuesday”, a day that has captivated consumers into funnelling some of the shopping mania (of the Black Friday/Cyber Monday weekend) into charitable giving.
One of the huge questions that potential donors have is: what happens to my money when I donate?
It’s a great question, and a worthy one to ask.
👆This was a question I received from our contact form a few months ago.
With respect, I think that starting with this question... probably reveals that we are beginning on different pages. Nonetheless, it is a conversation worth exploring and a question worth asking.
In fact, what the writer asked for was a comparison list; so, here we go:
I dislike the overblown, frenetic, & scarcity-minded ethos of Black Friday. Plus, dignify always has our own one-day, once-a-year sale earlier in November. So: why participate in any of it?!
This is a tension that I have wrestled with over 6 holiday seasons, end every year, I’m back at the drawing board.
This year, we decided that yes, we would offer free shipping over the weekend as a BFCM (industry shorthand for Black Friday/Cyber Monday) bonus. And yes, what led us there was simple economics. It works, it makes money, it makes sense. But, probably not in the same way that you think...
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