Shop Good Blog

Learning (slowly) to shop, give, & live with more dignity. Also: Blankets.

Dress Every Day to Feel Good

January 30, 2020 2 min read 1 Comment

I was inspired by a goal that Elise Joy (goal-setter extraordinaire) set for herself for 2020: "Get dressed (in an outfit I feel good in) every day."

In Bangladesh, there are some cultural “rules” about what to wear that is appropriate. This amounts, basically, to covering your curves: two layers over your chest and rear. When I was there for a week, I essentially wore the same thing every day (a long, plain navy, cotton tunic, as well as a scarf). That had its own benefits (the ease of a "uniform"!), but I was also thrilled to come home and wear what I wanted to again.

But, with the freedom to wear whatever I wanted, the question came: what did I want to wear?

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Growing Pains

January 24, 2020 3 min read 1 Comment


One subject I find really interesting is learning some behind-the-scenes of business and marketing. I've written before about how online brands use email subscriptionsdiscounts, and scarcity tactics to sell and grow. Some elements can be manipulative, but overall, I am just fascinated by how all of these hidden intricacies work.

In e-commerce businesses (retail stores that are all online) like mine, it is common to grow for the sake of growing. More sales, more staff, more products… isn’t that the definition of success?

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Looking for a Good Book? Books to Give or Read this Holiday Season.

December 14, 2019 3 min read


Listen, I know that there are book lists for DAYS out there. This is another one, and I'm not pretending otherwise! It is completely biased and based on nothing other than what I have read recently. I love to read, I love to receive recommendations, and I love to share the books that I've enjoyed with others.

Every one of these books is my recommendation to YOU, but there are also ideas of other people in your life who might enjoy them. 😉 Comment below or fire me an email with your own best, recent reads! 

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dignify's Origin Story

November 09, 2019 3 min read 4 Comments

Dignify’s origin story has long been included, in brief, on our about page, and I refer to it whenever I’ve done interviews or podcasts or if I meet someone in person who inevitably asks, how did you get into this?

I'd like to share a bit of a wider panorama of the story, and an update. I have heard some tremendous stories from customers about the meaning that their blanket has had in some aspect of their life or a relationship. I'm so inspired, I would like to share more of mine, too. The story of dignify is very intertwined with my friend, Kathy.

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No Waste is Good, But Why Does Throwing Away Candy Feel So Difficult?

November 01, 2019 2 min read 4 Comments


I've taken a Halloween approach (thus far) that is almost entirely of a free-for-all. As in: Go trick-or-treating, have fun, eat candy, keep it in your room, go wild... and usually by two weeks in, it's all gone, forgotten, or lost its lustre. This week, though, our three kids brought over 1200 candies & chips back into our house (!!!). It was, to understate things... a bit much.

When you find yourself with an abundance of junk food, the idea of throwing it away feels inconceivable (at least for me). Maybe it is that candy is non-perishable, and there is a sense that throwing something edible in the garbage is abhorrently wasteful?

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4 Ways to Simplify & Declutter Before Shopping Mania Begins

October 18, 2019 2 min read

A little behind-the-scenes insight here... 

As a store owner, there are loads of resources out in the wilds of the internet, ostensibly to help me succeed in my business. Did you know that I start hearing about Black Friday (as in "are you prepared to break through on Black Friday?") in the summer?

It is SO EASY to find ourselves as consumers in the maelstrom of other people's (and corporations') marketing efforts, and not even remember how we got there, or even notice these (very intentional) forces working away on us.

Here are some actions we can take now to simplify the noise before the noisiest time of the shopping year:

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Spend Out

October 04, 2019 2 min read

I shared on Instagram recently a post that Gretchen Rubin had written (taking concepts from her book, The Happiness Project), entitled, 

"7 tips for how money can buy you happiness"

I've written a lot over the years about spending wisely, thoughtfully, holding back, slowing down, and really considering, "Do I want to spend money on this [insert item, service, etc. here]?" I still think that this line of thinking is crucial — a necessary counter to the bombardment of our culture towards buy-buy-buy.

But, Gretchen was tackling the question from a different angle: yes, being thoughtful; but, actually with a focus on the positives of actually spending the money.

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I'm Going to Bangladesh!

September 20, 2019 4 min read 7 Comments

7 years after starting dignify... I have booked a trip to travel to Bangladesh for the first time. I am excited & apprehensive, and while I won't be public about dates (it is sometime in the coming 6 months), I want to share some details of the journey (and my process of getting this trip going) with you.

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How Do You Prioritize Travel With Kids? (And Why It's Worth It)

September 07, 2019 9 min read

[Emily Teo Guest Post]

I’m sitting at a coffee kiosk at the Jardim de Estrela in Lisbon, Portugal as I write this. I’m nibbling on a pasteis de nata, a traditional custard tart pastry; my children are playing a few yards away at a giant climbing structure; I hear my son speak in French to some other children, presumably from France. My family and I are on a month-long summer vacation, travelling around Portugal. We started in Porto, then flew to Sao Miguel in the Azores, and now settled in Lisbon. 

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Writing A New Story for Our Family [Author Clothing Guest Post]

August 16, 2019 3 min read


Six years ago, my family unknowingly set ourselves on a journey toward starting a children’s clothing company.

It didn’t start with a business plan, it started with a single choice — a simple “no”.

On April 25th, 2013, the four of us — me, my husband, & our two daughters — were sitting together at the table, eating lunch. The news was on, which, in hindsight, was really unusual; we are not typically TV watchers, especially during a mealtime. I don't remember why the TV was on, but I do remember getting out of my chair, picking up my daughter, and walking closer to the television.

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Behind the Scenes of dignify

August 09, 2019 5 min read 3 Comments

I received a big shipment of blankets a few weeks ago, and on Instagram I posted this photo of me with the pallet of 16 large boxes towering over me.

Subsequently, I received several DM questions about when the new blankets would be added to the site. The answer is not now but also always — both are true!

This seemed like a good time to give you all a tour into our dignify back room to explain more of how we make this colorful business work.

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Parenting: A Slow Death to Self!

July 24, 2019 2 min read 1 Comment


I've joked for many years that I think of parenting as "a slow death to self".

The death to self part (or maybe, less dramatically, a minimizing of self) is obvious : as a parent, your own "needs" & desires shuffle down a little lower on the list of importance when you have a dependent. (With the notable exception of that oxygen mask on an airplane, where I'm told you're supposed to put yours on first!).

The "slow" part is maybe a bit more arguable... When a child arrives in a parent's life, things change pretty quickly! But, in my experience, it has overall been a slow process of giving myself up for others, with acute times of change that are particularly noticeable. 

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