Shop Good Blog

Learning (slowly) to shop, give, & live with more dignity. Also: Blankets.

"What is the Difference Between a Single Sari Blanket from You & a 5-Bundle on Amazon?" 

November 24, 2018 1 Comment

👆This was a question I received from our contact form a few months ago.

With respect, I think that starting with this question... probably reveals that we are beginning on different pages. Nonetheless, it is a conversation worth exploring and a question worth asking.

In fact, what the writer asked for was a comparison list; so, here we go:

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Behind the Curtain: Black Friday Online Discounts

November 17, 2018 1 Comment


I dislike the overblown, frenetic, & scarcity-minded ethos of Black Friday. Plus, dignify always has our own one-day, once-a-year sale earlier in November. So: why participate in any of it?!

This is a tension that I have wrestled with over 6 holiday seasons, end every year, I’m back at the drawing board. 

This year, we decided that yes, we would offer free shipping over the weekend as a BFCM (industry shorthand for Black Friday/Cyber Monday) bonus. And yes, what led us there was simple economics. It works, it makes money, it makes sense. But, probably not in the same way that you think...

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A Little Trick to Save Yourself Some Emotional Energy (and $)

November 02, 2018


Now is a great time to spend 5-10 minutes unsubscribing to email lists you belong to.

Promotional emails are distracting, and form a lot of noise in these next couple of months (yes, I know — my weekly Keep Up email contributes, too!).

Do a scan of the regular emails you receive & ask: can I stop receiving this? Will I miss anything that I will actually suffer for not receiving? Is the content providing value to me, or is it just noise?

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Should I Cancel Netflix? Our Life Post- Netflix Breakup

October 20, 2018 3 Comments

As this summer neared its end, Wayne & I began talking about a radical idea: quitting our Netflix subscription. I was feeling anxious about the transition from summer's never-ending days to the routine & rhythm of fall. Our kids would be in school all day (the girls, at least; our son is just half-days), and then have activities, chores, & piano practice, not to mention squeezing in their accustomed 8 hours of daily free play into what was left!

The truth is that I didn't want their extra time to be spent prioritizing shows, I wanted them to spend it with me. I think this is the kind of sappy feeling parents begin to get when they've left the all-consuming pre-school years and they glimpse how quickly time will pass before the kids are grown up.

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Never Enough

October 13, 2018 1 Comment

We've listened to the soundtrack to The Greatest Showman countless times in my house (or, as my music app tells me: around 30), and the chorus of this song — "Never Enough" — keeps ringing through my head.

The song itself is about love (ie. without you, all the amazing things in the world will never be enough), but as we head into the busiest shopping season of the year, I feel like "Never Enough" is the battle cry of retail marketing.

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We don't hire women to make blankets. We make blankets to hire women.

September 27, 2018 2 Comments


“We don’t hire homies to bake bread, we bake bread to hire homies.”

I have often written about my love & admiration for Father Greg Boyle (Father G) and the work he has done with the gang population in Los Angeles with Homeboy Industries. It is not an easy thing to promote the dignity of people who have been involved in violent criminality, finding kinship in mutual love and respect.

This line — “We don’t hire homies to bake bread, we bake bread to hire homies.” — is a perfect description of the complex dynamic of running a business that is, at its core, motivated to employ a marginalized population.

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Fresh Starts & Being Easy on Ourselves.

September 20, 2018 1 Comment


For many of us — perhaps especially if you have kids in school, or an affinity for fall —, September is the perfect time for a fresh start. I wrote last week about my fresh exercise start after a summer of indulgence!

Whether it is the new calendar year, or a new school year, milestones offer a great chance for fresh starts. I think it is a fantastic time to dream about what will be different, what systems can change & improve, and how to begin well.

But here we are, mid-way through September, and I want to offer another thought:

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How to Avoid Manipulation By Online Stores & to Shop Smarter

September 12, 2018


Before we get started… In case you are wondering: Yes, I am aware that dignify, here, where you’re reading this, is an online store! And that I sell things here.

Indeed, I want to sell kantha quilts — lots of them! But, in my desire to create opportunities for dignity for women sewing blankets in Bangladesh, I still want to preserve the dignity of our customers, and of ourselves.

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Stop Stopping

September 07, 2018 2 Comments

… Such a simple concept, right?  

But often, isn’t it easier to just… stop?  

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True Development is a Two-Way Street

August 31, 2018

When people speak of “charity”, what they are talking about is one-way work – how are other people benefiting from the charity that I am providing? How are their lives being changed by the money that I give?

Transforming lives of people in need is a good thing, an extraordinary thing! Charity is not a bad word.

However, true development is always a two-way street – both sides (benefactor and recipient) need each other to progress, to truly “develop”. The rich and the poor need each other to become whole.

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The Challenge of Dignity, All the Time, For Everyone

August 18, 2018

The crux of our work is, of course, selling blankets to employ women in a job with dignity. What that means — to me — is that the artisans & administrators from our partner producers (Basha) are treated with the utmost of respect. That they are treated with the honour that would be bestowed on a diplomat, CEO, or celebrity, even if (especially if?) they were recently homeless or selling sex.

That is crucial to our story & our values.

But, what about in other parts of my business? What about in other parts of my life?

When a telemarketer or door-to-door salesperson comes by, is their dignity of utmost importance? Or, do I just want to get rid of that person to get on with my day? Do I resent the interruption, or do I treat the interruptor as I would want to be treated? 

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The Best, Most Versatile Travel Blanket

July 24, 2018

My family of 5 just returned from a holiday to visit family & explore in London. As I mentioned on Instagram, we brought along several kantha throws.

I am, of course, utterly biased; AND, I know it is a huge privilege to have multiple throws in my own personal stash for hauling around the world. But, I wanted to share some pics and stories about how a kantha throw is the best travel blanket in the world!


(I'm not the only one who thinks so: 1, 2, 3) And, If YOU have had a travel experience with your kantha, share it with my by email, tagging @dignifysj in an instagram photo or commenting below.

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