The other day, I read that the Novogratz family released a new mass market product line in their style of colourful, high design, modern aesthetic.
I was thrilled! Fabulous interior design that brings Manhattan to me! and, you know, all the other great things it touts. My daughter needs a new bed, they sell metal frame funky beds in bright colours: perfect!
Then, I saw where the line would be exclusively sold: Wal-Mart. Enter my inner conflict. See, as I’ve begun to think about “shopping good” over the last few years, one of the first (and really only) hard lines I’ve drawn was against this mega-store. [I’ll keep it real and state that within my “hard line”, I’ve still probably purchased from Wal-Mart 3 or 4 times in the last 5 years.]
Three things brought me to this decision:
I’m not mentioning this to have a hate-on Wal-Mart, simply to show my own thought process in deciding where (or where not) to shop.
And then they go and launch some super cool products that make me want to shop there! Of course they do... the strategy, of course, is to get people like me to shop there, and people who already shop there to shop more. The question is…
When you’ve got great prices and appealing products on the table, where do ethics come into the mix? Do my “convictions” stand up to my desires? Do I reassess my opinion of purveyors based on the products they sell?
Good marketing will convince me to make the purchase before I have too much time to think about it.
Fortunately for me, the Novogratz line is not yet available in Canada! So I do have time. Time to think, to price compare, to shop around, perhaps to reassign a budget line. And, probably, ultimately, hopefully, shop somewhere else.
Looking back at some photos from last Christmas, I came across this screenshot from my phone that really made me laugh:
My husband was dropping off our parcels recently, and a woman working in our shipper's office said, "I was looking at your site, and I think I might buy some of these blankets this year as gifts; I'm mostly shopping online." Another employee chimed in, "I'm going to do all of my shopping online, too."
That evening, he went with our kids to the mall to pick something up (masked, natch), and as he surveyed the hallways — with some permanently closed stores, some shuttered from lack of employees, etc. — Wayne's thought was, "I think I need to do all my shopping at the mall!"
Recently, dignify received a review on our blankets that addressed the variety of our styles (color/pattern), and the contrast/matching choices that go into our kantha. Let's take a glimpse behind-the-scenes at the number of factors that contribute to these decisions.
How do we choose the fabric? How do we match saris to create the kantha blankets? Why are some combinations bad? Why aren’t there more grey/buttery yellow/navy blue color combos?
I know that many of you have wondered about these questions from time to time, too!