The other day, I read that the Novogratz family released a new mass market product line in their style of colourful, high design, modern aesthetic.
I was thrilled! Fabulous interior design that brings Manhattan to me! and, you know, all the other great things it touts. My daughter needs a new bed, they sell metal frame funky beds in bright colours: perfect!
Then, I saw where the line would be exclusively sold: Wal-Mart. Enter my inner conflict. See, as I’ve begun to think about “shopping good” over the last few years, one of the first (and really only) hard lines I’ve drawn was against this mega-store. [I’ll keep it real and state that within my “hard line”, I’ve still probably purchased from Wal-Mart 3 or 4 times in the last 5 years.]
Three things brought me to this decision:
I’m not mentioning this to have a hate-on Wal-Mart, simply to show my own thought process in deciding where (or where not) to shop.
And then they go and launch some super cool products that make me want to shop there! Of course they do... the strategy, of course, is to get people like me to shop there, and people who already shop there to shop more. The question is…
When you’ve got great prices and appealing products on the table, where do ethics come into the mix? Do my “convictions” stand up to my desires? Do I reassess my opinion of purveyors based on the products they sell?
Good marketing will convince me to make the purchase before I have too much time to think about it.
Fortunately for me, the Novogratz line is not yet available in Canada! So I do have time. Time to think, to price compare, to shop around, perhaps to reassign a budget line. And, probably, ultimately, hopefully, shop somewhere else.
Six years ago, my family unknowingly set ourselves on a journey toward starting a children’s clothing company.
It didn’t start with a business plan, it started with a single choice — a simple “no”.
On April 25th, 2013, the four of us — me, my husband, & our two daughters — were sitting together at the table, eating lunch. The news was on, which, in hindsight, was really unusual; we are not typically TV watchers, especially during a mealtime. I don't remember why the TV was on, but I do remember getting out of my chair, picking up my daughter, and walking closer to the television.
I received a big shipment of blankets a few weeks ago, and on Instagram I posted this photo of me with the pallet of 16 large boxes towering over me.
Subsequently, I received several DM questions about when the new blankets would be added to the site. The answer is not now but also always — both are true!
This seemed like a good time to give you all a tour into our dignify back room to explain more of how we make this colorful business work.
I've joked for many years that I think of parenting as "a slow death to self".
The death to self part (or maybe, less dramatically, a minimizing of self) is obvious : as a parent, your own "needs" & desires shuffle down a little lower on the list of importance when you have a dependent. (With the notable exception of that oxygen mask on an airplane, where I'm told you're supposed to put yours on first!).
The "slow" part is maybe a bit more arguable... When a child arrives in a parent's life, things change pretty quickly! But, in my experience, it has overall been a slow process of giving myself up for others, with acute times of change that are particularly noticeable.