With Great Prices & Appealing Products, Where do Ethics Come In? - dignify

With Great Prices & Appealing Products, Where do Ethics Come In?

November 06, 2014

The other day, I read that the Novogratz family released a new mass market product line in their style of colourful, high design, modern aesthetic. 

I was thrilled! Fabulous interior design that brings Manhattan to me! and, you know, all the other great things it touts. My daughter needs a new bed, they sell metal frame funky beds in bright colours: perfect!

Then, I saw where the line would be exclusively sold: Wal-Mart. Enter my inner conflict. See, as I’ve begun to think about “shopping good” over the last few years, one of the first (and really only) hard lines I’ve drawn was against this mega-store. [I’ll keep it real and state that within my “hard line”, I’ve still probably purchased from Wal-Mart 3 or 4 times in the last 5 years.]

Three things brought me to this decision:

  • The way they treat their employees. Specifically, discouraging or limiting the ability for employees to have full time hours, thus excluding them from company benefits like health care.
  • Poor quality goods that are touted as good value.
  • A staggering 4 out of the top 13 billionaires in the world are Waltons, each with over $35Billion in Net Worth. In my opinion, that's simply too much money.

I’m not mentioning this to have a hate-on Wal-Mart, simply to show my own thought process in deciding where (or where not) to shop.

And then they go and launch some super cool products that make me want to shop there! Of course they do... the strategy, of course, is to get people like me to shop there, and people who already shop there to shop more. The question is…

Will I be convinced?

When you’ve got great prices and appealing products on the table, where do ethics come into the mix? Do my “convictions” stand up to my desires? Do I reassess my opinion of purveyors based on the products they sell?

Good marketing will convince me to make the purchase before I have too much time to think about it.

Fortunately for me, the Novogratz line is not yet available in Canada! So I do have time. Time to think, to price compare, to shop around, perhaps to reassign a budget line. And, probably, ultimately, hopefully, shop somewhere else. 


Leave a comment


Also in Shop Good Blog

How Do I Choose Where to Donate My Money? Or Spend It?

December 01, 2018


This week was “Giving Tuesday”, a day that has captivated consumers into funnelling some of the shopping mania (of the Black Friday/Cyber Monday weekend) into charitable giving.

One of the huge questions that potential donors have is: what happens to my money when I donate?

It’s a great question, and a worthy one to ask. 

Read More
"What is the Difference Between a Single Sari Blanket from You & a 5-Bundle on Amazon?" 

November 24, 2018

👆This was a question I received from our contact form a few months ago.

With respect, I think that starting with this question... probably reveals that we are beginning on different pages. Nonetheless, it is a conversation worth exploring and a question worth asking.

In fact, what the writer asked for was a comparison list; so, here we go:

Read More
Behind the Curtain: Black Friday Online Discounts

November 17, 2018 1 Comment


I dislike the overblown, frenetic, & scarcity-minded ethos of Black Friday. Plus, dignify always has our own one-day, once-a-year sale earlier in November. So: why participate in any of it?!

This is a tension that I have wrestled with over 6 holiday seasons, end every year, I’m back at the drawing board. 

This year, we decided that yes, we would offer free shipping over the weekend as a BFCM (industry shorthand for Black Friday/Cyber Monday) bonus. And yes, what led us there was simple economics. It works, it makes money, it makes sense. But, probably not in the same way that you think...

Read More
Join dignify's "Keep Up" Newsletter

Join our mailing list for good words, great company, & first dibs on new arrivals.

 

We're learning to shop, give, & LIVE with more meaning.