“We don’t hire homies to bake bread, we bake bread to hire homies.”
I have often written about my love & admiration for Father Greg Boyle (Father G) and the work he has done with the gang population in Los Angeles with Homeboy Industries. It is not an easy thing to promote the dignity of people who have been involved in violent criminality, finding kinship in mutual love and respect.
This line — “We don’t hire homies to bake bread, we bake bread to hire homies.” — is a perfect description of the complex dynamic of running a business that is, at its core, motivated to employ a marginalized population.
At dignify, we sell blankets. I (Shelley) focus on the marketing aspect, and Wayne (my husband) focuses on the operations, like ordering new goods and sending your packages. Ashley, our part time lifesaver, picks up the pieces we leave behind. We sell blankets, and that’s all we do.
But, why do we sell blankets? I’ve shared before about the meaningful stories of women in North America enjoying their vintage kantha throws. And that is an enormous benefit — we sell blankets for the meaning and kinship that people receive when they wrap themselves with a throw they have bought or received as a gift.
But also: we sell blankets to hire women.
Robin, who has managed the operations at Basha, our producing partner in Bangladesh, has shared with us about the plight of the Rohingya refugees flooding to Bangladesh from Burma.
“People have escaped Burma after having their homes burned, their children, husbands, family members slaughtered in front of them. Many women were gang raped and left for dead. Around 700,000 Rohingya fled to Bangladesh creating a real crisis, as they come to a country that is already lacking space and resources for their own population. This creates a situation where prostitution, human trafficking and crime flourishes.”
Robin’s vision for Basha is that they will always respond to this type of need.
“We never want to stand by and let girls and women be sold and raped and exploited. We know even a little work, even a small income, even a small opportunity gives women a chance to feed their children, protect their family, say no to the traffickers and pimps.”
It may be only September, but believe it or not, the “holiday season” is right around the corner. I try to maintain dignity on all levels of our business, from the production through to ads. But, we also want to sell blankets. A lot of blankets. Because, in addition to supporting our own life & family, we want to respond to the needs of vulnerable women in Bangladesh. To respond to the needs of the Rohingya.
We don’t place orders, ship containers, photograph products, and wrap parcels to sell blankets. We sell blankets so that at the beginning of that process, there is a woman who can come to a safe, loving workspace, and do her job with dignity.
This fall & holiday season, I am hoping that we can continue to sustain (and grow!) our ability to provide this work for women. Let's do it!
As this summer neared its end, Wayne & I began talking about a radical idea: quitting our Netflix subscription. I was feeling anxious about the transition from summer's never-ending days to the routine & rhythm of fall. Our kids would be in school all day (the girls, at least; our son is just half-days), and then have activities, chores, & piano practice, not to mention squeezing in their accustomed 8 hours of daily free play into what was left!
The truth is that I didn't want their extra time to be spent prioritizing shows, I wanted them to spend it with me. I think this is the kind of sappy feeling parents begin to get when they've left the all-consuming pre-school years and they glimpse how quickly time will pass before the kids are grown up.
We've listened to the soundtrack to The Greatest Showman countless times in my house (or, as my music app tells me: around 30), and the chorus of this song — "Never Enough" — keeps ringing through my head.
The song itself is about love (ie. without you, all the amazing things in the world will never be enough), but as we head into the busiest shopping season of the year, I feel like "Never Enough" is the battle cry of retail marketing.
For many of us — perhaps especially if you have kids in school, or an affinity for fall —, September is the perfect time for a fresh start. I wrote last week about my fresh exercise start after a summer of indulgence!
Whether it is the new calendar year, or a new school year, milestones offer a great chance for fresh starts. I think it is a fantastic time to dream about what will be different, what systems can change & improve, and how to begin well.
But here we are, mid-way through September, and I want to offer another thought:
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