“We don’t hire homies to bake bread, we bake bread to hire homies.”
I have often written about my love & admiration for Father Greg Boyle (Father G) and the work he has done with the gang population in Los Angeles with Homeboy Industries. It is not an easy thing to promote the dignity of people who have been involved in violent criminality, finding kinship in mutual love and respect.
This line — “We don’t hire homies to bake bread, we bake bread to hire homies.” — is a perfect description of the complex dynamic of running a business that is, at its core, motivated to employ a marginalized population.
At dignify, we sell blankets. I (Shelley) focus on the marketing aspect, and Wayne (my husband) focuses on the operations, like ordering new goods and sending your packages. Ashley, our part time lifesaver, picks up the pieces we leave behind. We sell blankets, and that’s all we do.
But, why do we sell blankets? I’ve shared before about the meaningful stories of women in North America enjoying their vintage kantha throws. And that is an enormous benefit — we sell blankets for the meaning and kinship that people receive when they wrap themselves with a throw they have bought or received as a gift.
But also: we sell blankets to hire women.
Robin, who has managed the operations at Basha, our producing partner in Bangladesh, has shared with us about the plight of the Rohingya refugees flooding to Bangladesh from Burma.
“People have escaped Burma after having their homes burned, their children, husbands, family members slaughtered in front of them. Many women were gang raped and left for dead. Around 700,000 Rohingya fled to Bangladesh creating a real crisis, as they come to a country that is already lacking space and resources for their own population. This creates a situation where prostitution, human trafficking and crime flourishes.”
Robin’s vision for Basha is that they will always respond to this type of need.
“We never want to stand by and let girls and women be sold and raped and exploited. We know even a little work, even a small income, even a small opportunity gives women a chance to feed their children, protect their family, say no to the traffickers and pimps.”
It may be only September, but believe it or not, the “holiday season” is right around the corner. I try to maintain dignity on all levels of our business, from the production through to ads. But, we also want to sell blankets. A lot of blankets. Because, in addition to supporting our own life & family, we want to respond to the needs of vulnerable women in Bangladesh. To respond to the needs of the Rohingya.
We don’t place orders, ship containers, photograph products, and wrap parcels to sell blankets. We sell blankets so that at the beginning of that process, there is a woman who can come to a safe, loving workspace, and do her job with dignity.
This fall & holiday season, I am hoping that we can continue to sustain (and grow!) our ability to provide this work for women. Let's do it!
Some favorite summer recipes of mine, for you to try & (hopefully) enjoy. Let me know about your successes, or your own faves!
This is a motto I've been replaying lately in my mind.
For me, one of the *necessities* to sustain energy for this work is to embrace joy, celebration, & fun. But this year, those things have felt pretty elusive. The past 16 months have enriched the depth of my close friendships and have brought maturation & focus to my time; these have been invaluable gifts!
But... I feel like I need to learn all over again how to have fun!
Here are some of the ways I've been thinking about, or practicing, fun lately. I would also love to hear about how you find joy & energy to recharge for everything else that life brings at us!
Basha Boutique is the name of the organization in Bangladesh where all of our beautiful products are made.
Yes, *all* of our products, every item of kantha we sell. This was... ill-advised by our banker. But, a personal working relationship, excellent partnership, and the literal best quality products have kept us together for nearly 9 years! dignify is yoked to Basha, and we have zero regrets.
If you've been around dignify for a while, you've heard plenty about Basha and likely have a good familiarity with how they (and we) operate. But, if not, here is a bit more context!