Photo: Bethany Douglass
"The wand chooses the wizard... it's not always clear why."
My husband just finished re-reading the Harry Potter series and marveled again at how intricately the story is weaved from the first through the seventh book. From early on in dignify's life, we have referred often to this line ↑ from The Philosopher's Stone (Rowling's first book in the series).
You see, each time we receive a shipment of new kantha quilts, there are always a few that I pull out and think, Yikes! Nobody isever going to buy that. Then, I launch a collection of throws and undoubtedly, one of the blankets I deemed "unsellable" is among the first to go!
There are some general, governing style principles that we try to apply to which blankets come to us (and how they match the saris for us). It is a work in progress, but overall, we try to have one color on each side that matches. We limit brick red and olive colors (these are colors that feature in Bangladesh in abundance). Other countries in the world have different affinities for their Basha kantha: Scandinavian countries tend to want simple, plain patterns. English sellers want quieter colors. Australians will take anything! And in North America, it is a mix.
But, all of that to say, we get what we get (and we don't get upset, as the preschool saying goes!). Sometimes, I launch a collection and cross my fingers that I won't be looking at the same blankets in a year! And sometimes — often — a throw comes that breaks the "rules"; it is so extraordinary, beautiful, & unique that it exceeds any direction I could have given.
In any case, we've found that there truly is a person for every blanket, and a blanket for everyone. In the history of 5.5 years and 5,000 blankets, there have been very few — like, less than 10 — on which we pulled the plug. I don't believe in magic, so the blanket may not really choose the wizard person, but people do make great choices about their blankets.
Do you have a dignify kantha quilt? How did you choose it? Or, if someone else picked for you, how did they do? Share your stories below or email them to email@example.com
This week was “Giving Tuesday”, a day that has captivated consumers into funnelling some of the shopping mania (of the Black Friday/Cyber Monday weekend) into charitable giving.
One of the huge questions that potential donors have is: what happens to my money when I donate?
It’s a great question, and a worthy one to ask.
👆This was a question I received from our contact form a few months ago.
With respect, I think that starting with this question... probably reveals that we are beginning on different pages. Nonetheless, it is a conversation worth exploring and a question worth asking.
In fact, what the writer asked for was a comparison list; so, here we go:
I dislike the overblown, frenetic, & scarcity-minded ethos of Black Friday. Plus, dignify always has our own one-day, once-a-year sale earlier in November. So: why participate in any of it?!
This is a tension that I have wrestled with over 6 holiday seasons, end every year, I’m back at the drawing board.
This year, we decided that yes, we would offer free shipping over the weekend as a BFCM (industry shorthand for Black Friday/Cyber Monday) bonus. And yes, what led us there was simple economics. It works, it makes money, it makes sense. But, probably not in the same way that you think...
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