Photo: Bethany Douglass
"The wand chooses the wizard... it's not always clear why."
My husband just finished re-reading the Harry Potter series and marveled again at how intricately the story is weaved from the first through the seventh book. From early on in dignify's life, we have referred often to this line ↑ from The Philosopher's Stone (Rowling's first book in the series).
You see, each time we receive a shipment of new kantha quilts, there are always a few that I pull out and think, Yikes! Nobody isever going to buy that. Then, I launch a collection of throws and undoubtedly, one of the blankets I deemed "unsellable" is among the first to go!
There are some general, governing style principles that we try to apply to which blankets come to us (and how they match the saris for us). It is a work in progress, but overall, we try to have one color on each side that matches. We limit brick red and olive colors (these are colors that feature in Bangladesh in abundance). Other countries in the world have different affinities for their Basha kantha: Scandinavian countries tend to want simple, plain patterns. English sellers want quieter colors. Australians will take anything! And in North America, it is a mix.
But, all of that to say, we get what we get (and we don't get upset, as the preschool saying goes!). Sometimes, I launch a collection and cross my fingers that I won't be looking at the same blankets in a year! And sometimes — often — a throw comes that breaks the "rules"; it is so extraordinary, beautiful, & unique that it exceeds any direction I could have given.
In any case, we've found that there truly is a person for every blanket, and a blanket for everyone. In the history of 5.5 years and 5,000 blankets, there have been very few — like, less than 10 — on which we pulled the plug. I don't believe in magic, so the blanket may not really choose the wizard person, but people do make great choices about their blankets.
Do you have a dignify kantha quilt? How did you choose it? Or, if someone else picked for you, how did they do? Share your stories below or email them to email@example.com
Dignify’s origin story has long been included, in brief, on our about page, and I refer to it whenever I’ve done interviews or podcasts or if I meet someone in person who inevitably asks, how did you get into this?
I'd like to share a bit of a wider panorama of the story, and an update. I have heard some tremendous stories from customers about the meaning that their blanket has had in some aspect of their life or a relationship. I'm so inspired, I would like to share more of mine, too. The story of dignify is very intertwined with my friend, Kathy.
I've taken a Halloween approach (thus far) that is almost entirely of a free-for-all. As in: Go trick-or-treating, have fun, eat candy, keep it in your room, go wild... and usually by two weeks in, it's all gone, forgotten, or lost its lustre. This week, though, our three kids brought over 1200 candies & chips back into our house (!!!). It was, to understate things... a bit much.
When you find yourself with an abundance of junk food, the idea of throwing it away feels inconceivable (at least for me). Maybe it is that candy is non-perishable, and there is a sense that throwing something edible in the garbage is abhorrently wasteful?
A little behind-the-scenes insight here...
As a store owner, there are loads of resources out in the wilds of the internet, ostensibly to help me succeed in my business. Did you know that I start hearing about Black Friday (as in "are you prepared to break through on Black Friday?") in the summer?
It is SO EASY to find ourselves as consumers in the maelstrom of other people's (and corporations') marketing efforts, and not even remember how we got there, or even notice these (very intentional) forces working away on us.
Here are some actions we can take now to simplify the noise before the noisiest time of the shopping year: —